Basically, this depends on your strategy.
For PPC...
As a general rule, you need a lot more money to get started with pay-per-click than you do with search engine...
The google crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As the Googlebot...
Google will find and crawl your site more quickly if you submit it to Google Webmaster Central. Your site will then be added to their index.
To check if your site is...
The Google URL removal tool can be used to remove URLs from Google's index. To do this, please follow the instructions below:
Log on to your Google Webmasters account...
You can submit your xml sitemap to Google to let it know about pages on your site they might otherwise not discover. To submit your sitemap to Google, follow the steps...