Without main niche keyword in domain Weight!!!!

31 Dec 14 1:09 am

Hello,

I'm a fan of exact-match domain names, optimized for a keyword. These are still good if you have the right content (for me that is the right keyword and pages/articles with at least 700 words long--not nonsense but real content related to the site).

But the truth is that if you create/have good content on your site, optimized for your niche keyword, you should can rank.

Also, remember that there are 2 ways to rank in Google: (1) organic results and (2) AdWords. I am assuming you mean you want to rank well for organic results.

And don't forget to include content for long-tail words--I think in one of the introductory (free) lessons they talk about the value of those.

Hope that helps.

Vivian

03 Jan 15 2:46 pm

Google is not against EMDs; it simply will not give them a preferred position in SERPS if the content is bad just because it is an EMD.

That doesn't mean that Google will not give it a good ranking if it is a term that searchers look for and it has good content on it. The only reason I know this is because I have 2 sites that are EMDs and they are still doing good ( first page ranking) in SERPS.

Read more here- this is from November 7, 2014: http://www.domainsherpa.com/exact-match-domains/.
It's a pretty long article but it gives you a lot of info you can put to work on your own site.