What Is Keyword Density ?

31 Aug 13 6:39 pm

Hello David

Keyword Density is simply the percentage of how often the keyword is used in a article on a page based on how many words are used on that page.

In other words if your keyword is money and it is used 1 time in a 100 word article then the keyword density is 1%. If you use it 2 times then the density is 2%. 5 times in a 500 word article would also be 1%.

The keyword density has nothing to do with if the keyword is good or bad. That is based on how often the word(s) are used to search for any given niche.

"Weight loss" may be a great keyword phrase but would be extremely competitive where as "very simple weight loss" may be much less competitive but still a good keyword phrase. A keyword phrase such as "very slow weight loss" would be considered a poor keyword phrase because it is negative and generally would not be searched for.
Traffic travis has a keyword density tool you can use.

Hope that helps.
Never Give Up!!!
Paul

27 Sep 13 10:52 am

Totally agree with Paul Cecille.

Only comprehensive keyword research will help you in determining whether a keyword is good or bad. You need to analyze the keyword you are going to optimize your website for and decide:

- which keywords will be the best choice for your site niche,
- whether or not these keywords will bring the desired amount of traffic;
- how hard it will be to compete for these words.

There are lots of free and paid tools that can help you determine keywords SEO value. The ones that I find useful are WordTracker, WebMeUp, Google Keyword Planner, and SEM Rush.

Hope it will help you.

01 Oct 13 2:47 pm

Hi Paul,

Thanks for sharing!

Hummingbird speeds up the search process. I quote from the article you referred to:

it is designed to let Google quickly parse entire questions and complex queries and return relevant answers, as opposed to looking at queries on a keyword-by-keyword basis.

Keywords are still important of course, but this time, keywords and its synonyms and variations are ALL important. Keyword density requires you only use your keyword a certain number of times in the article. This is where keyword synonyms and variations come in to play. You would be using them more within the article, thus increasing the relevance of your article to its target keyword. The more relevant your article is to your target keyword, the higher the chance to rank for it, particularly with the hummingbird algo in place.

My two cents. Have a good day!