What is Cloaking in SEO and its uses?

12 Feb 24 6:38 am

What is Cloaking in SEO and its uses?

Cloaking in SEO is an arguable practice wherein special content is provided to search engines than what users see, with the goal of manipulating rankings. While it may offer quick-term profits, it violates seek engine recommendations and can result in consequences that damage a website's long-time success.

Uses:

One of the primary uses of cloaking is to control rankings by presenting optimized content specifically tailor-made for search engine crawlers.
Furthermore,Cloaking in SEO allows for targeted keyword optimization, allowing website owners to align their content with search engine algorithms. This strategic method increases the visibility of specific keywords or phrases, improving the likelihood of performing prominently in seek engine outcomes for relevant queries.