15 Apr 12 4:54 pm
Hey Greg, one thing you might do is create one or two pages of "resource pages" with popular sites within your niche that gives some good outbound links, and isn't trying to make an affiliate sale.
This gives you some good outbound links without worrying about your main money pages. i do these with general keywords that get good traffic but aren't targeted to buyers. They also tend to get a lot of natural linking since other people like to link to resource posts that they find, especially bloggers.
In blogging, we call it link baiting because it baits other site owners to naturally link to us from their sites. Usually, instead of trying to get a sale on these pages, I go for trying to get an opt in. they can be really great list building pages because people will see you as an authority that they can trust to find relevant news within your niche.
This is why you see blogs doing things like top 100 lists with loads of outbound links to other blogs and resource pages.
you can do it with a "top 10" list all the way up to a top 100, 200 or even 1000 (although that would be really long to go through, might divide it up into multiple pages....)
One thing I am working on is building up an authority blog on forum marketing. right now I am working on 6 pages of link bait that are all resources for "Forums to follow in _____Niche market. I have 6 niches that I am doing a top 20 forums in those niches, to help people who are looking for forums find them.
It takes time to do a good link bait piece (some of mine take over a week of research to put together), but the ROI on the work is amazing. Having a good VA to do the research will help a lot. you can even hire a research assistant on Elance or Odesk for a one time job just to do one or two link bait pieces for your site.
I have one following my forum research guidelines picking out 20 forums in each niche. then I can spend a day following up and checking them myself as I actually write the posts. saves me hours of work that I can spend on other things, and gets a really great post that will drive more natural linking to my site.