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finding keywords
daveyace
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25 Jan 11 1:29 pm

finding keywords

when your looking for keywords on google adwords keyword tool for seo do you you look for broad, exact or phrase matches?
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jmpruitt
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25 Jan 11 6:43 pm

 that is a question that gets a lot of debate, but personally i look at broad match because that is how most people search. if you can rank for the broad match, you should be ranking for the exact match too.
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faradina
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26 Jan 11 3:38 am

 Broad match will help you discover more keywords, too.
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daveyace
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26 Jan 11 12:28 pm

 what would you say is a decent about of searches for a keyword that you would try and rank for in the search engines?
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jjperkins
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27 Jan 11 2:26 pm

 We tend to look at broad match initially, then narrow down to exact because the results can be quite surprising.

Numbers depend on whether you are looking for a main keyword, or just a secondary but 3k in broad will generally equal around 1k in exact, and if you can get a top 3 ranking you can expect maybe 300 visitors a month.

Then if you rank well for that term chances are you will also rank well for a few related, bring ing ing the same again.
Repeat 10 times and you've got reasonable traffic.

PS Don't be put off going for the higher numbers of search too, if you stumble across an uncompetitive term it can be very nice ;-)
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