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Differences between desktop and mobile SEO
chris jamison
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Joined: 02 Nov 15
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12 Nov 15 8:07 am

Differences between desktop and mobile SEO

Hey guys!
What are the differences between desktop SEO and mobile SEO? while I am searching on Google then the results for desktop and mobile devices have got a bit more differences. What SEO factors made it different?
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maryt
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12 Nov 15 11:07 pm

 Hi Jad,

The difference is on the theme you are using. The theme should be responsive or mobile-friendly. Affilotheme is now responsive (more details here: website-building/is-affilotheme-responsive-now-t28034.html). You can test your Affilotheme website if it is mobile-friendly at this link here: https://www.google.com/webmasters/tools ... -friendly/
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seoaceindia
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18 Nov 15 12:24 pm

 as by saying mary desktop and mobile seo difference is only graphics or ui. in mobile responsive site can perform better instead of the other site.
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maryt
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18 Nov 15 10:11 pm
seoaceindia wrote:as by saying mary desktop and mobile seo difference is only graphics or ui. in mobile responsive site can perform better instead of the other site.


Yes that is correct. It is now required in (Google) SE ranking to have a mobile-friendly layout/interface.
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gisteam
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04 Jan 16 7:34 am

 There are a couple of key differences between mobile and desktop SEO. On the technical side you need to make sure that your mobile optimized site is crawlable by Googlebot-Mobile, and that if you have redirects in place that they are configured correctly and don't drop the searcher somewhere irrelevant like a homepage. Also for mobile pages with a desktop counterpart you should set rel=alternate/canonical tags accordingly to preserve link equity. Google recommends responsive design because it eliminates a lot of these issues.

As far as content and keyword research, you may find that user intent and behavior differs depending on your site goals. You can segment your webmaster tools and Keyword Planner reports by device - check to see if there are differences in dominant queries. Often mobile searchers will be looking for stuff like contact info, locations, or apps so give them what they want. Optimize for the most relevant user experience given the context.
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tellsomething01_960
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22 Jan 16 6:47 am

 Mobile SEO differs from desktop SEO since it's specifically targeted to the mobile search environment, taking into consideration the specific mobile user's search behaviour and intent, and the characteristics, requirements and restrictions of the mobile web platform from a content, interface and technical perspective.
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