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Advertiser Competition - is this a factor in choosing my KW?

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mulldb
Posts: 4
Joined: 14 Oct 09
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04 Jan 10 1:45 pm

Advertiser Competition - is this a factor in choosing my KW?

Hi, I'm in the process of building my first keyword list and am at the stage of using the Google Keyword Tool. I've copied the first batch of keywords into the tool and sorted them with the largest Monthly Search Volume at the top. As I'm deciding which of the phrases to use from this first group, I look for high volume & three or more words. Then I notice that there is very high Advertiser Competition on many. Should I avoid those with higher Advertiser Competition or is that not a factor to consider?

Thanks,
Dave
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Last edited by michellerana on 05 Jan 10 12:57 am, edited 1 time in total.
Reason: improve title to describe the post better
 

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michellerana
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05 Jan 10 2:40 am

 The values you see on the "Advertiser Competition" are the number of advertisers that bidding on that keyword and will tell you how competitive ad placement is for that specific keyword. This will be useful if you are doing PPC. Advertiser Competition will not affect your site rank on organic listings.

If you want to study keyword competition (SEO), you could use the SEO Analysis feature in Traffic Travis. It will give you information on the top sites plus other important information such as page rank, age, title and backlinks.
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Michelle
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bynk101
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Joined: 10 Mar 10
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12 Mar 10 10:37 am

 Hi Michellerana,

For the purposes of starting off is it better to ignore "Advertiser Competition" or is it worth finding keywords that have a low Advertiser Competition so that when we come to promote the site later through PPC it's easier.

As a moderate newbie should I just be concerned with organic listing to start with?

Many thanks,

Mark
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michellerana
Posts: 1874
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21 Apr 10 5:22 am
bynk101 wrote:Hi Michellerana,

For the purposes of starting off is it better to ignore "Advertiser Competition" or is it worth finding keywords that have a low Advertiser Competition so that when we come to promote the site later through PPC it's easier.

As a moderate newbie should I just be concerned with organic listing to start with?

Many thanks,

Mark


You need not to worry about "Advertiser Competition" when you're starting out. It's not a very accurate way in choosing keywords for SEO. It would be best to begin with ranking organically before going into PPC.
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Michelle
Customer Support
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Limited time special - Pathway to Passive for $37: http://www.affilorama.com/pathwaytopassive
 

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