Your perspective is how you approach a niche. Two sites could be built around the same niche topic, but still be completely different because they have different perspectives.
Compare these two fictional sites in the “weight loss” niche:
While they are both “weight loss” websites, and they can both work as affiliate websites, they take different perspectives and present their information in different ways. They’ll be interesting to different people for different reasons. Not all websites in the same niche need to be the same!
Which of the following websites do you think you’d be more interested in reading?
The first website has nothing new to offer. It’s pretty forgettable. The second website is much more interesting. Particularly if the man can get his dog on a diet too. Who can lose weight fastest?
Your perspective is what sets you apart from all the other websites out there. It brings your site to life, makes it memorable, and encourages people to keep coming back.
With the content cheat sheets we provide you with in AffiloJetpack, you can create content to suit any perspective. Because we give you bulletpoints, you’re free to flesh it out in whichever direction you like.
If you choose a perspective, make sure you keep it in mind when you're writing your articles, or share it with your writer when describing the articles you want written.
Try having a think about the kinds of sites you enjoy reading, and see if that gives you any ideas.
A unique perspective isn’t essential for success… but it does give you an edge over all the other “cookie cutter” sites out there!