What is search intent?

26 Jan 23 10:51 am

What is search intent?

Search intent is a critical tool for understanding your audience’s needs.

Knowing what they’re typing in search engines (keyword intent) like Google can help you create content based on that query.

Without understanding your audience’s needs, it can be challenging to create content that appeals to them and drives them further down the funnel.

With search intent data, you can understand what potential customers are typing into Google and create content around those topics.

This will enable you to better help them solve their problems and create the right messages for them at the right time.
Search intent is a searcher’s intention when they type in a query. There are four different types of search intent which we will explain later on.

For instance, let’s see what comes up in Google’s search engine results pages (SERPs) when we type in the keyword ‘how to create a Shopify store’ into Google.

The first four results are all from YouTube, which tells us that the preferred way to consume content for this topic is through video.

Source: https://kasandz.com/what-is-search-intent/