Would you recommend PPC and viral videos?
Hi Mark,affilly wrote:Sorry I forgot to write this in my last post. But I am pretty handy with web design that is not a problem at all. Would you recommend I setup a seperate landing page with my own newsletter and autoresponder. What do you do Adrian? I am very kean to learn and I will apply everything I learn :-)
affilly wrote:Hi Mark,
Thanks for the quick reply. My friend Steve gave me a screenshot of his campaign:
He said he was making a profit of around $18 per sale and was spending $23749 US on ads per month. He uses both the search and content network.
As for the Google / Youtube method. What I meant was adding some text in the actual video that says something like "If you want to learn guitar like this guy" or whaterver go to http://www.blahblah.com and the actual website. Which in this case is http://www.blahblah.com actually automatically redirects to http://enzo2602.jamorama.hop.clickbank.net/.
Some guitar videos on Youtube have been viewed up to 13 million times. This is I'm guessing targeted traffic otherwise they wouldn't be watching a video about guitar right? So why not just place a redirect like I explained in the paragraph above.
Heck, if 0.01% bought you would still do pretty well out of it. You could rip the videos of Google or Youtube using a ripping program. Edit them in your movie editing program and load them back up on Youtube and just wait for them to be passed around. Kind of like a modern day viral ebook. :lol:
What are your thougths on this?
affilly wrote:Hi Mark,
I listened to your audio blog. I have a budget of $2000 that I want to use it to spend on PPC and I am going to create a review website with some content like you explained to do. I think I might ad audio reviews as well as content reviews to the site.
I have the initial goal to get to $50 USD profit per day (2x sales of jamorama) and then work up from there. Do you think this is possible within the first week?
I am also going to be starting my own site like explained in the 90 day plan but just to see some mmediate results and keep me motivated I think I will start with PPC as I try to forcus on my long term result in the SERPS with my 90 Day Plan project
Kind Regards
Cheryl
affilly wrote:Hi Adrian
Do you use PPC?
Hi Mark,
I listened to your audio blog. I have a budget of $2000 that I want to use it to spend on PPC and I am going to create a review website with some content like you explained to do. I think I might ad audio reviews as well as content reviews to the site.
I have the initial goal to get to $50 USD profit per day (2x sales of jamorama) and then work up from there. Do you think this is possible within the first week?
I am also going to be starting my own site like explained in the 90 day plan but just to see some mmediate results and keep me motivated I think I will start with PPC as I try to forcus on my long term result in the SERPS with my 90 Day Plan project
Kind Regards
Cheryl
affilly wrote:Hi Guys,
I was setting up an adwords campaign and I was wondering if you find the sponsored links at the top of the page to be more effective than the standard google ads down the side of the page. I was looking at a study done by some marketers about where potential googlers look when they use the Google Search engine. You can see it desplayed below.
Mark, if you have had any success with using sponsored links opposed to standard google ads. Your wisdom would be greatly appreciated.
Also are sponsored links more expensive than standard google ads down th right of the search engine. If you have found sponsored links to be more effective in terms of ROI could you outline how to set them up in the google adwords account
Kind Regards
Cheryl
affilly wrote:Hi Adrian,
I knew that the links down the right were all sponsored. I just wasn't sure how the blue links at the top of the SERPS got there. Thanks for pointing it out.
affilly wrote:Hi Mark,
I was chatting with my friend Steven Holdaway regarding the use of the Google content network and it's profitability AND also a strategy he uses that you might also find interesting about the july google update and what he is doing to avoid the effects of it.
Anyways, here's the chat transcript:
enzo2602 (12:57:39 PM): I was talking with a friend of mine and he only uses the search network not the content network. Which do you find to be more profitable
steven (12:57:51 PM): i use them both
steven (12:58:10 PM): most people find it difficult to use the content
network because it usually converts poorly
enzo2602 (12:58:43 PM): yeah thats what I thought
steven (12:58:28 PM): my content network converts the same as the search network, plus it gives twice as much traffic :-)
steven (12:58:54 PM): it converts better if you have a higher quality score because your ad is displayed higher
enzo2602 (12:59:26 PM): how do you "trim the fat" off the content network to make it more profitable
steven (12:59:47 PM): that's really hard to do because your content network is almost directly related to your search network because they both use the same list and same text ads
steven (1:00:11 PM): i usually work on improving the search network and the content network is improved as well
enzo2602 (1:00:41 PM): ok
enzo2602 (1:01:15 PM): as a result of the july update how do you increase your quality ranking
enzo2602 (1:01:28 PM): do you link to a content site
enzo2602 (1:01:31 PM): on the landing page
steven (1:01:34 PM): it's different if you have your own landing page and if you have an affiliate page
steven (1:01:57 PM): i'll explain how to do it then i'll need to go
enzo2602 (1:02:27 PM): ok
steven (1:03:08 PM): if you're linking to an affiliate website you will want to show a relationship between your keywords, your text ad, and your website. The best way to show a relationship between your keywords and yoru text ads is to group your keywords together and put them into their own adgroup. This way when you write your text ad you can make is very speicific and it will apply to all of the keywords in the adgroup
steven (1:04:55 PM): to show a relationsihp from your text ads to your website you will need to include a keyword in your text advertisement that is also in yoru keyword list, plus this keyword has to appear somewhere on your landing page. This way google will look at your text ad and see it is relevant to your keyword list because the text ad contains the keyword and google will also see that the same keyword is on your website. This means google will see that your keywords are related to your text ad and website and vis versa.
steven (1:05:26 PM): If you have your own landing page you pretty much do the same thing above with the text ads and keywords, but you create a different landing page for each adgroup of keywords
enzo2602 (1:06:13 PM): some merchants provide keyword specific landing pages
steven (1:05:58 PM): like instead of your landing page being index.html it would be index-computer-game.html if your website was selling computer games
steven (1:06:21 PM): clickbank merchants?
enzo2602 (1:06:46 PM): yes
steven (1:06:33 PM): can you tell me which ones
enzo2602 (1:07:24 PM): Maybe, what's in it for me :-)
steven (1:07:07 PM): do you mean they supply keyword specific landing pages to all of their affiliates or just for themselves
enzo2602 (1:07:38 PM): affiliates
steven (1:07:56 PM): i wanted to do that, but i couldn't figure out how to transfer the clickbank cookie from the affiliate to the customers webpage, if you could give me a list of vendors who are doing this it would be much appreciated
enzo2602 (1:08:39 PM): i.e if you are promoting a product like guitar training they may provide a series of landing pages that are specificall related to electric guitar or acoustic guitar etc
steven (1:08:21 PM): i'm sorry, i mean the cookie from the affilaite to the customers pc
enzo2602 (1:09:00 PM): ok
steven (1:09:00 PM): anyway, what i mentioned above will prevent you from being affected by the google slap
enzo2602 (1:09:29 PM): ok
steven (1:09:37 PM): also if you ahve a yahoo account you should apply the same concept to your adgroups there because they are moving to the quality score and ad relevancy like google
enzo2602 (1:10:13 PM): yes I have heard about that
enzo2602 (1:10:29 PM): do you do much with cpa network orffers
steven (1:10:43 PM): not too much
enzo2602 (1:11:09 PM): ok
steven (1:10:56 PM): it was nice talking to you
enzo2602 (1:11:25 PM): you too
enzo2602 (1:11:26 PM): :-)
steven (1:11:05 PM): let me know if you make that list
enzo2602 (1:12:13 PM): :-)
enzo2602 (1:12:21 PM): thanks for the tips steven
steven (1:12:03 PM): no problem
enzo2602 (1:12:32 PM): enjoy your night
enzo2602 (1:12:34 PM): bye
MarkLing wrote:I make thousands a day from PPC alone.
joshua wrote:I recently started a PPC campaign for a popular product online and I made $1400.00 last month with that one product, it was nice considering it is my first real PPC campaign. I spent $200 total for the PPC.
I do have a question though, does anyone go by a fixed amount of keywords to use? How about ad groups, I have read that you should use a certain amount of keywords, adgroups and no more or less. All input is appreciated.