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PPC testing
nates450r
Posts: 246
Joined: 03 Apr 07
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31 Oct 09 1:42 am

PPC testing

Ok everyone i would like to share my techniques for my ppc testing as far as keywords go
please, im sure you guys dont like paying google with no ROI either,

I feel i have a good understanding of ppc and adwords, and i also understand using ppc is like gambling in vages lol. its a big testing ground. i know this.

i track my websites traffic everyday, i keep a big eye on the traffic i get from my ppc campaign-i have optimized my landing page for the most used search terms they are also the most relevent to what my site is about
(EXAMPLE i am bidding on the same exact search terms that people are typing in) i have about 6 Kw's in my campaign

but no one has bought- i cant understand if people are typing in a term for information and my site comes up with the same search term that they typed in it seems like a win win for everyone. my site is not a crappy one it is filled with a lot of content and useful articles.

my landing page scores an A on traffic travis for the #1 keyword i use in my campaign.
curentlly im only using the search network.

what do you guys think?
Thanks, Nathan
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wollowra
Posts: 869
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01 Nov 09 2:44 am

 Hi Nathan,
Are you using exact match keywords or just broad match?

Regards
Troy
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Enjoy the little things, for one day you may look back and realize
they were the big things.

-- Robert Brault
 
nates450r
Posts: 246
Joined: 03 Apr 07
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01 Nov 09 3:23 am

 im using broad right now
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wollowra
Posts: 869
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01 Nov 09 3:48 am

 Why don't you open another campaign and try exact match.

Adwords is all about relevancy. If I search for [long red woolen sox] then I hope I go to a page that shows me long red woolen sox. But if you are using broad match keywords and I type in Long red woolen sox and your site comes up with just Red sox (because you used broad match).. then I will see your site sure... but do you have long red woolen sox? nope..

Result. You just paid for a click and I go off to find a site that has exactly what I searched for.

Regards
Troy

P.S Adwords is a hit and miss thing and requires alot of patience and strategy.
I suggest reading up on the latest adwords strategies to keep on top of things.
There are so many things that can affect an adwords campaign and so many variables.
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Enjoy the little things, for one day you may look back and realize
they were the big things.

-- Robert Brault
 
nates450r
Posts: 246
Joined: 03 Apr 07
Trust:
01 Nov 09 3:51 am

 thank you,
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Site Admin
markling
Posts: 2071
Joined: 13 Jun 06
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01 Nov 09 10:27 pm

 It is important to keep a close eye on your campaigns and tweak as needed.

Use the Google Site Optimizer and do some split testing to see what ads work best and give you a better quality score.

As Troy mentions a lot of it is about relevancy - both the ad itself and the landing page.

If youre ready to take your PPC to the next level I'd recommend the PPC Confessions pack - its a great investment.
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