Struggling with Adwords or Yahoo Advertising? Find and discuss ways to improve your CPC, ROI or conversion rate. Get advice and share ideas on ad copy.

PPC Quality Scores for Affiliates
rishanb
Posts: 3
Joined: 01 Apr 10
Trust:
01 Apr 10 12:03 pm

PPC Quality Scores for Affiliates

Hi,

I've been looking around for successful affiliate marketer PPC landing pages with high quality scores - in order to learn from and model.

A friend pointed me to Mark's WoW affiliate site PPC landing page. It seems very similar to other PPC landing pages that I've seen with lower quality scores.

Does the landing page indeed have a high quality score (say higher than 6)? and;
Is the high quality score a function of the large amount of high quality, original content on the site?

There's been a lot of doomsday talk about google hating affiliates etc., it may just be that Google wants high quality original content on the site as a whole - and investigates this when giving a quality score.

Regards,
Rishan
  • 1
Moderator
wollowra
Posts: 869
Joined: 14 Mar 08
Trust:
02 Apr 10 12:49 am

 Hi Rishan,
You will find that Marks PPC page is linked or tied into his main site that has some really good content on it.
Some people just put up a single landing page or squeeze page.. and expect it to get a high QS.

Regards
Troy
  • 1
Enjoy the little things, for one day you may look back and realize
they were the big things.

-- Robert Brault
 
daria19
Posts: 9
Joined: 30 Apr 09
Trust:
05 Apr 10 11:31 am

 Hi Rishan,

Here's one of the most comprehensive articles I've read on how to improve your Quality Score:

http://www.redflymarketing.com/blog/how ... ate-guide/

I hope it helps you.
  • 1
http://wp-robot.net - Create Autoblogs with WPRobot Wordpress Plugin
 
tbrim20
Posts: 67
Joined: 30 Nov 09
Trust:
06 Apr 10 7:16 pm

 The quality score is more dependent on the relevancy of the ad to the content on the landing page.

So if your content contains the keywords that you are using for your ads then your quality score won't be a problem.

For example if you adgroup is focusing on WOW Strategies and your landing page is all about Farmville then there is no correlation and the quality score will be low, independent of original content. But if your content is all about WOW Strategies then you'll be fine.

One of the best things to do is to try a few different adgroups and see which ones ranks well in terms of quality. If any don't then try to figure out the disconnect and fix them.

EDIT: I'll also add a few things that affect quality score...

Google wants to know that it can trust your site so having a "privacy policy" link on your landing page will also help increase your quality score.

And also, your quality score will change as you go because Google looks at your CTR when determining how relevant your ad is. So if you are naturally providing what people are looking for your Quality Score will increase naturally. If not then it will hurt you.
  • 1
www.RookietoRich.com
Get My Free Method to making some Fast Cash and Kickstart your Internet Marketing Business today.
 

This topic was started on Apr 01, 2010 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.

Topic locked