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NEED HELP: PPC Bidding Prices
auscast
Posts: 64
Joined: 28 Apr 09
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13 Dec 09 9:05 pm

NEED HELP: PPC Bidding Prices

In Affiloblue Print Mark suggests for regular keywords to start at $0.60 per click. But I dont understand if he means per keyword, or per adgroup? There's a bid price for each ad group, but then each individual keyword inside of each adgroup can have their own bidding price as well. Which one am I supposed to bid for? $0.60 per individual keyword, or for the adgroup as a whole?
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wollowra
Posts: 869
Joined: 14 Mar 08
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13 Dec 09 10:37 pm

 Hi Aus,
Well you can do both actually.
The adgroup CPC will be the default you start with for the whole group when you do not have an individual Keyword CPC set.
You can set the individual keywords later.

So if you had 3 keywords in an adgroup and you set the whole adgroup CPC to say, .60, then the keywords in that adgroup will be set at .60,
then you wanted one of those keywords in the adgroup to be set at .40, then only that 1 keyword will be set at .40 and the others will stay at .60

Hope that helps.
Regards
Troy
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they were the big things.

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tylerj
Posts: 18
Joined: 22 Nov 09
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13 Dec 09 10:38 pm

 Start with the ad group, then you can adjust by individual keyword later as needed.
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auscast
Posts: 64
Joined: 28 Apr 09
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13 Dec 09 11:19 pm

 ok thx guys. One other thing, does it take a while for statistics to show in one's adwords campaign manager?

When I click on the HOME tab in my adwords account it shows that I have 3 clicks for one of my ad's under the Best Performing Keywords, but when I click on the actual campaign there's no data at all.

Kinda confused about that...
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