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MSN Adcentre- where have all my impressions gone?

PremiumMember
duraid
Posts: 487
Joined: 28 Jul 10
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04 Oct 11 9:15 am

MSN Adcentre- where have all my impressions gone?

I have been using MSN adcentre for the last couple of weeks, and although I was getting a good number of impressions initially, I have noticed that the last couple of days, as I am adding more campaigns, the number of impressions I have had has gone to virtually zero.

I don't know why this is the case, as I thought the number of impressions was simply a figure of how many people are searching for the keyword. But there is no way that given the number of campaigns I have running, that no one is searching for the keywords. So Bing is up to something :-)

My quality score was running at around 9 to 10 (out of 10), but NOW I am noticing that I am running at 1 or 2 quality score max, out of a possible 10. Could this be the reason for the low impressions?

What is the best way to get quality score up?

I am linking my adds to sales pages, review pages and squeeze pages.

Would really appreciate your thoughts..

Duraid
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cecille.l
Posts: 6369
Joined: 25 Feb 11
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05 Oct 11 8:40 am

 Hi Duraid,

I'm sorry to hear that. Have you contacted MSN Adcenter regarding the issue? Although it is dated, you might find the following article helpful: Missing Impressions

Hope that helps. Have a good day!
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Cecille

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PremiumMember
duraid
Posts: 487
Joined: 28 Jul 10
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06 Oct 11 12:15 pm

 Hi Cecille,

I have contacted them yes, and I am awaiting to hear back from them. As soon as I do, I will report back.

But I have been speaking to someone else, and they have told me that they think it has a lot to do with my quality score. Apparently MSN adcentre dont like websites that are in the format of a sales page. So most likely I have been tagged with a low quality score by the system, and all my ads for all my campaigns have suffered.

I will update once I know more. Not sure if there is a way out of this, aside from starting a completely new campaign.

Duraid
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Site Admin
michellerana
Posts: 1874
Joined: 05 May 09
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06 Oct 11 3:48 pm

 Some of the factors that affect your quality scores are:

Keyword relevance
Landing page relevance
Landing page user experience

You might want to check the following articles on how to improve them:

About the keyword relevance score

About the landing page relevance score

About the landing page user experience score
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Michelle
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PremiumMember
duraid
Posts: 487
Joined: 28 Jul 10
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07 Oct 11 3:08 pm

 Thanks Michelle,

They have just come back to me, here are some of the issues they pointed out:

- One site did not have a privacy policy - this has now been added to the bottom of every page.
- One site has claims that were too far fetched- this was my management ebook - where I had 'Give me 5 minutes and I will turn you into a top manager' as the heading. This has now been changed.
- One site had an exit pop up when customer tries to exit - they dont like this either.

So basically they put my account on 'hold' until these issues were resolved. Now I have to wait till I review my account again.

Will keep you posted. Hope this will be helpful information for others to learn from..

Duraid
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cecille.l
Posts: 6369
Joined: 25 Feb 11
Trust:
10 Oct 11 9:19 am

 I'm sure that other members will benefit from your experience. I do hope you get back to MSN Adcenter.

Keep us posted! All the best!
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Cecille

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Site Admin
michellerana
Posts: 1874
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12 Oct 11 8:17 pm
Duraid wrote:Thanks Michelle,

They have just come back to me, here are some of the issues they pointed out:

- One site did not have a privacy policy - this has now been added to the bottom of every page.
- One site has claims that were too far fetched- this was my management ebook - where I had 'Give me 5 minutes and I will turn you into a top manager' as the heading. This has now been changed.
- One site had an exit pop up when customer tries to exit - they dont like this either.

So basically they put my account on 'hold' until these issues were resolved. Now I have to wait till I review my account again.

Will keep you posted. Hope this will be helpful information for others to learn from..

Duraid


Thanks for the update, Duraid. I was not aware that not having a privacy policy can affect your quality score. And I'm surprised that an exit pop up is frowned upon by MSN. Thanks for sharing this information and updating your thread. :)
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Michelle
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