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Keyword Match Type in Google Display Network, Does It Matter
frankie29588
Posts: 14
Joined: 03 Jan 12
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09 Dec 12 5:48 pm

Keyword Match Type in Google Display Network, Does It Matter

I understand that in the display network, the ads are placed according to the theme of the adgroup. So when using google display network, does it really matter what keyword match type you select?
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esolutions
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Joined: 28 Apr 09
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11 Dec 12 6:04 pm

 Hi,

Yes, for sure. Ideally you will make your ads as targeted as possible.
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andy.buenaventura2013
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15 Jan 13 2:21 am

 Yes it matters
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sanatthsamules
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Joined: 20 Oct 14
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18 Dec 14 12:49 pm

 The keywords used on the display network are considered broad match. You are able to add negative to help reduce the chance of your ads appearing on sites with those terms in them.
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