Struggling with Adwords or Yahoo Advertising? Find and discuss ways to improve your CPC, ROI or conversion rate. Get advice and share ideas on ad copy.

How to Achive good CTR?
arihantwebtech
Posts: 14
Joined: 31 May 18
Trust:
23 Jun 18 5:41 am

How to Achive good CTR?

I am running few ads but but click rate is very and getting loss day by day, client shouting for sales. And we think those click coming from different location, I think they are person who just click for punish not for purchasing.
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theoriginalsurfer2020
Posts: 9
Joined: 10 Jun 18
Trust:
24 Jun 18 9:51 pm

 You need to test different headlines and copy, so you can make your own conclusions and decide what elements are working best.
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maryt
Posts: 3224
Joined: 16 Apr 12
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24 Jun 18 11:11 pm

 You need to conduct several tests for your campaign. A little improvement will go a long way. Try to check out similar websites or ads and see which factors are missing or wrong with your own landing page.
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joelhuang22
Posts: 85
Joined: 08 Nov 17
Trust:
03 Jul 18 6:30 am

 Following are some ways to achieve good CTR
1. Start generating urgency with countdown timers
2. Use ad extensions to increase visibility
3. Use symbols to get attention
4. Put the main keyword you’re bidding on in the URL of your ad
5. Call your readers to action to get the click
6. Before writing a word of ad copy, get to know your audience
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alorap
Posts: 21
Joined: 26 Jun 18
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05 Jul 18 7:55 am

 Try putting a special offer in your headline, put your main keyword in your display URL, or add a period to the end of description line one.
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biggico
Posts: 30
Joined: 22 Jun 18
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13 Jul 18 2:55 pm

 Try A/B testing for your ads. It will help you to find the best ad which will hook customers hard
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iprismtech
Posts: 20
Joined: 01 Mar 18
Trust:
07 Aug 18 10:44 am

 Some Important Tips to Improve CTR:

1. You can add your ads call to actions terms(Like attractive words)
2. You can create unique ads with your related keywords.
3. You can add site links to your AD Group level.
4. Your ads promote in Google and also Google partner sites.
5. The main important thing is you can maintain your ad Top Page Bid(Top Page Bid means your ad visible top 4 positions only)
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sufyan47
Posts: 55
Joined: 15 Mar 18
Trust:
16 Oct 18 7:56 am

 Hi,

Here are a couple of additional things to consider when determining your ideal click-through rate for paid search:

Typically click-through rates for search ads are higher than click-through rates for ads on the display network. That’s because display ads aren’t so closely match to intent, and are often more about generating brand awareness than immediate conversions.

Ads tied to “softer” conversions, like a free quote, tend to generate higher click-through rates than ads for high-ticket items like enterprise software.

Ads for brand keywords drive some of the highest CTR’s of all and can raise your overall account Quality Score.

Thanks....
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