How Competition and Search Volume Works in AdWords

13 Jun 13 4:45 am

Hi angelnewsletters,

I think you mean Competition and not Competence as there is no such thing on the search results in Google AdWords. Competition in AdWords refer to the number of advertisers bidding for that keyword. The higher the competition, the higher the bid.

The global monthly search of a keyword does not have a direct relation to the keyword's competition. As the images you've attached to your post proves, not because a keyword has low monthly search volume means it has low competition. A keyword that has high competition but low monthly search volume means a lot of advertisers are bidding on that keyword. There may not be a lot of people using that keyword, but it could be a keyword that targets a specific market that advertisers want to tap.

Hope that helps. Have a good day!

13 Jun 13 6:59 pm

cecille.l wrote:Hi angelnewsletters,

I think you mean Competition and not Competence as there is no such thing on the search results in Google AdWords. Competition in AdWords refer to the number of advertisers bidding for that keyword. The higher the competition, the higher the bid.

The global monthly search of a keyword does not have a direct relation to the keyword's competition. As the images you've attached to your post proves, not because a keyword has low monthly search volume means it has low competition. A keyword that has high competition but low monthly search volume means a lot of advertisers are bidding on that keyword. There may not be a lot of people using that keyword, but it could be a keyword that targets a specific market that advertisers want to tap.

Hope that helps. Have a good day!

Thanks Cecille one more time for your support, what i don´t understand is whay should i bid (or actually many people does) on a keyword with SO LOW search volume, what is the point, is a keyword with 6,000 GLOBAL searches, thats only 200 searches a month, even if you get ALL traffic for yourself i really don´t think you coul pay even one of your many montly bills. so i don´t understand how or a keyword can get SO MUCH competition if there´s no mony at all, i´m i wrong? or if i really am, where?
Thanks again for your support

14 Jun 13 4:32 pm

Thank you very much cecille, even when i have several lessons in affilorama, i didn´t understand that at all, now everything makes sense to me, next step forward is to learn what kind of keywords are "buyer" keywords, and what kind are "searcher" keywords
Thanks again.

18 Jun 13 5:27 pm

cecille.l wrote:Hi angelnewsletters,

You're welcome! Mark explains the different types of keywords in Affiloblueprint. If you have that, then you may refer to the Step 1 lessons.

"Buyer" keywords have buyer intent such as the one in my previous post. "Search" keywords are keywords you would normally use when looking for information.

Hope that helps. Have a good day!

Hi cecille, thanks for your support, i do not have affiloblueprint yet, but i´m on the free lessons, and some other books i´m learning IM and some SEO, but each time i get a question answered another two pop up on my mind lol, it´s funny, they are like rabbits or something, and i really had no idea at all WHY people fight for keywords with no search volume, then i learned that some keywords might have too much volume, like "hairstyle" keyword, very popular, but it does not sell at all, i learned that on 1 of my affilorama free lessons: https://www.affilorama.com/introduction/examples-of-affiliate-sites-how-are-they-making-money

Well, thanks again for your support