Too Much Information vs. Customer Value

budaspam-affilorama
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Joined: 26 Apr 13
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07 May 13 6:58 am

Too Much Information vs. Customer Value

I’ve been working through the AffiloBluePrint – and while it does a good job of explaining the importance of quality content (and where to come up with ideas), it doesn’t actually show you how to create the content.

I’m working on a site about “how to train your dog to stop doing XYZ.” It’s a very niche topic. But I’m struggling with finding that perfect balance between:

• Providing enough relevant information to be of value to the reader
• Not giving away too much information – or else people won’t need to buy the promoted product.

So if there exist 5-6 proven techniques to stop your dog from doing XYZ, how do I build enough content around these techniques without giving away the secret formula completely?

Or should I go all out and compile all the info I can, spin as many articles as possible…..and just hope that with sufficient traffic, enough people will eventually purchase the dog training guide even though they’re able to find the answers they need (for free) on my site and other sites?

cecille.l
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07 May 13 12:24 pm

Hi budaspam-affilorama,

I appreciate your feedback. Mark discusses content creation on the Step 2 videos, and while he does not go on a step by step of how to create your content, he shares tips and tricks on how you can create content for your site and where you can look if you need resources.

If there are 5-6 techniques to stop a dog from doing XYZ, then you can discuss only one in your article. You can then mention the other steps towards the end with a call to action link at the bottom. This is one way where you share valuable information, but not so much that you give all of it away.

Hope that helps. Have a good day!

Cecille

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budaspam-affilorama
Posts: 20
Joined: 26 Apr 13
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07 May 13 4:55 pm

hi cecille,

thanks for your feedback. my question was not so much for 1 article. it was for a site in which i need to build many many articles. and it's not so much about developing ideas....it's more about presenting those ideas....

let's take a different example. let's say i'm promoting a great ebook on how to keep aphids off of roses. my keyword list is all built around "getting rid of rose aphids" (and numerous variations).

there are 3 ways to do it:

1. spray the leaves with milk
2. use Acme pesticide (which i don't really wanna promote since i'm trying to sell the ebook)
3. buy this book (the ebook that i'm promoting)

i can easily build 5-10 articles around this topic -

-why aphids love roses and how to stop them
-how NOT to get rid of aphids
-when is the best time to get rid of aphids
-when is too late to get of aphids
-are you making this mistake when getting of aphids
-why most aphid prevention techniques don't work

each of these articles has some solid content, good keyword density, and a call to action with some soft/hard ebook promotion. but to rank well for all of the keyword variations in my niche, i may have to build 30-50 articles. each one in isolation has value to the reader - but taken altogether they become super super redundant. basically, there is only so much mileage i can get out of aphid prevention unless i really start to dig into some of the secret techniques outlined in this ebook i'm promoting.

if i distribute my articles on other sites - this redundancy is no prob. i can be as repetitive as necessary since each article lives in isolation. but to repost essentially the same ideas (with very limited tips) on my own site seems like a short-lived strategy.

i hope this makes it a little clearer....

cheers again for your help. talk soon,

-austin

maryt
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08 May 13 6:05 pm

Hi Austin,

To avoid being repetitive and always have unique content around your keyword "getting rid of rose aphids", try to search online and check related articles and blogs and as well as forums and answer sites that discuss this topic.

You do not have to always attach your main keyword in your article title. You can use 'variations' or synonyms for your title THEN you can apply 1% keyword density to your main keyword "getting rid of rose aphids". This way, your articles will not look the same at all.

I hope that helps.

Mary

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cecille.l
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09 May 13 2:29 am

Hi Austin,

The content on your site doesn't have to be repetitive. While you would be using variations of the same keyword on different articles on your site, they do not all have to be about the same topic. This keeps them from being redundant.

Using the same example, you can write the following articles:

- what are aphids (you can make this into a slideshow presentation showing how aphids form and such)
- 3 reasons why aphids love roses (or 5 or 10, if you can find such number of reasons)
- 5 reasons why the aphids on your roses won't go away/common mistakes you make when trying to get rid of aphids
-when is the best time to get rid of aphids

Then you have to write your product reviews which will give you more articles to fill up your site with. I think it's also a good idea to write about roses: the different kinds (a nice slideshow/presentation of the various types), how to best care for them, etc. They're not about aphids or how to get rid of them, but they will help keep your site interesting to readers.

Hope that helps. Have a good day!

Cecille

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gradyp
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Joined: 28 Jun 09
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09 May 13 7:10 am

I'll let you in on another secret that I've been learning from a couple of podcasts I've been listening to... Don't be afraid to give away "everything". Instead, focus on providing the best experience for those who consume your content as you can (whether that content be written, audio, or video). If you are consistently providing great content, people will be more than willing to use an affiliate link to buy a product or purchase a product that you've created, if for no other reason than to thank you for the great info you've provided.

I've been listening to a couple of different podcasts that I've been listening to, and they give away EVERYTHING through their free content on their blogs, podcasts,and videos. But people will use their affiliate links (sometimes going out of their way to do so) or coming to them for coaching.

The value in having the product is a single resource where they can learn everything in a faster way than having to sift through pages of blog posts or hours of video or audio to find the answer to the one question you have. Or another thing they do is in the free content tell you the WHAT to do and the WHY to do, but let the product tell the specific step by step how to do in more detail than they could in a small blog post or a short podcast.

And in both of these podcasts (as well as another one or two I'm listening to), they also conduct interviews with successful people (some in IM, but not all of them) who also give away a lot of great information, and they have the same result too.

So don't be afraid of giving it all away. In fact, doing just that can build you a loyal following that will hang on every word you say!

Have questions about creating images? Want an image created for you? Check out my site at www.GradyPruitt.com/welcome-affilorama-friends

maryt
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10 May 13 12:57 pm

Hi gradyp,

That makes a lot of sense. :) Thanks for sharing that to us.

Have a great weekend.

Mary

This topic was started on May 07, 2013 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.

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Too Much Information vs. Customer Value

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