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Sales page crit please?

PremiumMember
jimcoe
Posts: 259
Joined: 13 Feb 12
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18 Mar 12 11:17 pm

Sales page crit please?

Hi All,

My PDF ebook info product sales page needs work. I'd appreciate your critique and will happily critique your page(s) in return, if you ask.

Sales page:
http://www.art-head-start.com/art-lesson-ebook.html

Home page:
http://www.art-head-start.com/

Problems:
  • Most of my site visitors are not really prospects. What I mean is that my site traffic is not bad (150 - 200 uniques per day) - but almost all come for my free stuff and free tutorials. Or to put it another way, not much of my traffic reaches my ebook sales page. I do have links and calls to action from most of my freebie pages to my sales page.

    My niche market is art students and those who want a refresher course in Visual Communication basics - a group well known to have little disposable income.

    I'm a classic example of someone who created their info product first and tried to market it online later - instead of finding a great niche market and creating an info product specifically for that niche. The upside is that it's something I'm passionate about and expert in.
So, what do you think?

Thanks All!
  • 1
cecille.l
Posts: 6369
Joined: 25 Feb 11
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19 Mar 12 4:40 am

 Hi jimcoe,

Your eBooks are not prominent enough on your homepage. I suggest you put your eBooks higher up on your sidebar. Have you considered building a subscriber list? If you get a newsletter series up, you have a chance to market your eBook to a targeted market. A newsletter series is also a good way of building trust as well as rapport/communication with your subscriber.

You might want to look at the most download freebie and get that as "bait" for people to sign up to your list. Instead of having all information on your site free, get the best and create a newsletter from them like a 6 part mini-series on a specific art lesson that is in demand.

We have lessons on email marketing that can give you more information.

Hope that helps. Have a good day!
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Cecille

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PremiumMember
jimcoe
Posts: 259
Joined: 13 Feb 12
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19 Mar 12 5:07 am

 Many thanks Cecille - very helpful.
Have just been learning to use MailChimp (I'm very impressed with it, compared to my old AWeber account.). Have been collecting email addresses from my ebook purchasers - but also failing to stay in touch with them.

Started thinking about a newsletter capture on my other pages, so I certainly agree on that.

Good thoughts on the freebies. I'm sure I could extract more marketing value from them.

Also, my free old tutorial videos would be great on YouTube - but they're much too long. I need to redo them and break them up into smaller chunks. By the way, I made them in Camtasia Studio, which I recommend highly - also for audio editing, although I use Acoustica for my really serious audio editing.

Thanks again...

Anyone else please?

Oh no! I feel an irresistible urge to use one of my funny images....

Critique my site or...

KITTY DIES!

[sorry...]
  • 1
cecille.l
Posts: 6369
Joined: 25 Feb 11
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21 Mar 12 10:42 am

 I haven't tried MailChimp but basing it from various feedback and reviews, they offer a good service. I read they don't like the service being uses for affiliate marketing services but I don't think you'll be doing that since it's your own product/eBook you'll be promoting.

Also, my free old tutorial videos would be great on YouTube - but they're much too long. I need to redo them and break them up into smaller chunks. By the way, I made them in Camtasia Studio, which I recommend highly - also for audio editing, although I use Acoustica for my really serious audio editing.


You might want to consider breaking those videos up in smaller "chapters", then include them as part of a newsletter video course or a newsletter video series. We use Camtasia here for our videos too. :)

Hope that helps. Have a good day!
  • 2
Cecille

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PremiumMember
jimcoe
Posts: 259
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21 Mar 12 4:08 pm

 Yep, am planning to rebuild those videos into You-Tube sized chunks. And I'm more careful about making sure new videos fit YouTube size limits these days.

Excellent idea to put videos in newsletters as series or a course - hadn't thought of that. One of the reasons I've done much less with newsletters than I should was wondering what to use as content, to be sure all my emails were heavy on value and not just marketing. Using videos will help with that.

Yes, I love Camtasia Studio. I also love their tutorials on creating informative videos. Great stuff - amounts to a manual on how to present information.
  • 1
PremiumMember
gradyp
Posts: 848
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14 Apr 12 6:50 am

 Jim, I just took a look at your page, and I think I just added something to my list of things to get... Will probably get it before the month is out! Just looking at the TOC makes it look like the type of book I've been looking for (and perhaps even along the lines of what I was going to ask you for a recommendation on ;)
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PremiumMember
jimcoe
Posts: 259
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14 Apr 12 1:59 pm

 Let's get each other's ebooks and get on each other's lists. I certainly have to fight off procrastination every day, lol.

Yes, my "Table of Contents" button gets a lot of play - as I see on my heat maps at http://www.CrazyEgg.com, my favorite site for tracking when, where and how people click. Nope, that's not an affiliate link.
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