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Do I Need A Content Strategy For A Niche Site?
dmcqpu
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Joined: 28 Sep 12
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13 Feb 15 1:13 am

Do I Need A Content Strategy For A Niche Site?

Hey,

I'm interested in building multiple niche sites. Do I need a content strategy for a niche site? Or do I just move on to the next niche site?

Many thanks,
Alain
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cecille.l
Posts: 6369
Joined: 25 Feb 11
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13 Feb 15 6:14 am

 Hi Alain,

I think any site needs content strategy, not just niche sites. Having a content strategy helps you better schedule when you come out with new articles on your site from research to writing to finally hitting the Publish button.

Content strategy also helps you come up with better content for your site since you will be able to give enough time for each step in the writing process.

Hope that helps. Have a good day!
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Cecille

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dwight1
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14 Feb 15 3:28 pm

 Cecille, could you share with us what a good content strategy would contain and maybe even provide a sample?

Thanks
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cecille.l
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Joined: 25 Feb 11
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16 Feb 15 6:30 am

 This blog post is part of content strategy:
The Productivity-Optimized 5-Step Blog Writing Process

The above post comes into play when you're about to write, but content strategy comes even before that. Content strategy is laying out a guide that starts from research to publication of the content on your site. Here's a comprehensive article on what content strategy is along with a template you can download :
http://moz.com/blog/content-strategy-template

Hope that helps. Have a good day!
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Cecille

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dwight1
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16 Feb 15 10:49 pm

 Thanks, this is very helpful.

I think it will go a long well to helping us build better content on our sites.
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Site Admin
maryt
Posts: 3224
Joined: 16 Apr 12
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16 Feb 15 11:04 pm

 My content strategy includes:

1. researching for possible topics (usually looking for trending topics) using targeted keyword or key phrases
2. Content mapping- Here are some good resources to do content mapping:
*http://contentmarketinginstitute.com/2014/11/5-steps-mind-map-content-increase-reach/
*http://sixrevisions.com/content-strategy/content-mapping/
3. Content creatio
4. SEO-ing the content
5. Do inbound marketing
6. Content promotion
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