How Do I Make A Sale?

17 Dec 13 6:12 am

Hi Cecille,

Thanks very much for the welcome and your feedback. My site is called http://www.way2goodhealth.com. Would really appreciate any inputs you are able to give me to help me get going. Cheers.

18 Dec 13 9:03 am

Hi Cecille,

Thanks very much for going thru my site. It definately helps to get the perspective of an expert like you. I am not sure what exactly you are suggesting when you say I should streamline the content on the Home Page, could you elaborate? Your comments regarding the blog are well noted, I will work on it.

For your reference, I am doing SEO with 50 keywords aimed at the main 5 e-products which are the landing pages. However, as our keywords are not yet ranking at the top, I am still getting very low traffic. Can you suggest how to increase targetted traffic to the site, I feel I now have a pretty good selling proposition if I can get the right traffic to visit the site?

19 Dec 13 8:43 am

Hi Cecille,

You know, when I saw your earlier mail, the same idea came to me, of shifting the blog widget up and the calculators down. Makes a lot of sense, thanks very much for the idea. But, would you make any other changes in the product promos from how it already is? I have also recently added a Recipes section, there are very few currently because from an SEO point of view, we are updating every 2 days. Totally, we will have minimum 50 interesting recipes for healthy meals. maybe I can also add a widget called New Recipes or something. There is also a plan to introduce a section on Health Tips and when thats up, I can probably have that link alongwith a Tip of the Day added.

Lots of ideas, lots of stuff going on, but, just no conversions yet!!! I really need ideas there other than the usual online and offline SEO which I am doing.

Happy holidays, wish you a Merry X'mas and fantastic 2014 to follow.

23 Dec 13 5:13 pm

Hi Cecille,

Thanks for the inputs, I am going to incorporate your suggestions and will keep you updated of my progress. If you have any other tips, especially about how I can increase targetted traffic to my site to actually start closing sales, I would be most obliged to get these tips.

Merry Christmas.

26 Dec 13 4:15 am

Thanks very much, you have been most helpful, really appreciate it.

02 Jan 14 12:52 pm

Hi Cecille,

Firstly, wish you a very happy and successful 2014. Just wanted to update you on the latest with my site based on your feedback. I have done a few things as below:

1. In the blog section, I am putting teasers and call to action links at the end of the articles. So far, it is done on the first 3 articles under the category Acne Relief, to be done for all articles in the next few days.
2. I am adding images to the blog posts so that it is more appealling to visitors. So far, done on the first 3 articles under Good Health Blog, will be done for all remaining articles + new articles as we add them on.
3. I have finalised the content for product review articles for our main e-products.We will add teasers and call to action links and upload them to the blog to be at the top of the relevent blog section.
4. I think your suggestion to promote the blog is an excellent one. We are shortlisting a few long tail but very targetted keywords and will make the blog the landing page. The idea is that there should be 1 keyword for each e-product that takes the visitor to the review article and another keyword for each e-product that takes the visitor to a really strong and informative article on the subject which we feel can create a positive impact on the visitor and try and convince them to make a purchase of the product from my site.
5. On the Home Page, I have shifted the Latest from Blog section to be above the calculators as you suggested. This is another superb idea, and, I thank you for the same.

By the way, I have also added more content to the recipes section.

If you can, pls see the above and give me your feedback. Once again, really grateful for your invaluable tips. Cheers.