Domain names - General or Specific?

16 May 07 1:45 pm

I would go for the more general one... although if you plan to teach guitar I would try to keep it a little more to the guitar side. Sometimes the keyword has an effect in the search results if you use it with your domain name.

16 May 07 9:02 pm

dnr2109 wrote:Hi all,
I am new to affiliate marketing and have a question about domain names.
Should the domain name I choose be general or specific?

ie if I want to promote the guitar lessons, should I go for
www.how-to-play-the-guitar.com or should I opt for
www.playingmusic.com.
If I go for the general name, it allows for expansion, whilst the specific name is very niche

Any thoughts?

Also take into account that your visitors might return. I would hate to have to type in a domain name with that many dashes. My opinion:

Get a short, easy to memorize domain that makes sense.

For example, if somone types in "how to play the guitar" then the first dashed domain would be highly relevant and the user is much more likely to click on that domain than "playingmusic,com", as it doesn't immediately tell what the site is about.

Use simple logic to think of a domain name.

Try finding an alternative domain name for the first one; e.g. "LearnToPlayGuitarFast.com", or something memorable that makes just as much sense, e.g. "RockstarGuitar.com". This last example might even be easier to memorize because of its unique name.

Regards, Rudolf

18 May 07 2:23 pm

Thanks to everyon for your input, I have gone with a generic domain name that I can expand over time