17 Jan 15 2:49 am
Overall I like the ambience and the way you have set up the topics. Most of us need the information you are working to offer us. So make it easy for us . . .
A few things to think about: The Body-Eating Habits tab goes to Get Response sales page. Cognitive dissonance. Lots of ClickBank offer that would slide right in there.
Sales pages (like that of the Healthy Mind product) can be very in your face right from the start. So I would suggest you write a small presell sales page that would take someone to the deeper sales page. Your opinion matters to the reader. And I wouldn't title it "product." You are leading your audience to where they can get help. "This made a difference in my life. It might in your life as well."
Reading your About Us page made my eyes go cross eyed because of the type and use of space (or failure to provide space).
When the internet first started the resolutions on screen was poor. So plain sans-serif type made some sense, and there wasn't much to read anyway.
But now resolutions (especially on my MacBook Pro) are fabulous. And readability studies have shown that serif type (the kind with the little filigrees) is much, much more easily read. I come from a journalism, magazine editor, copywriter, ad agency owner background where I want to make it easier for the reader.
Look at any major magazine and you will see text in serif and headlines in sans-serif (without) type. That goes especially for novels and non-fiction books. And use shorter sentences, more paragraphs and add subheads to create space and texture. Traditional newspaper and magazine typography and layout is the way it is because it works.
If you have a Kindle reader, try changing the fonts and see the difference.
I also think you could truncate your About Us story. People come to your site to help themselves. I think it is a valuable story. But I'd make it a separate category. People will come to your site new and you want them to immediately get to the content. They will go to your About page for curiosity, so just hit on a quick few notes that give you authority and refer them to your separate page where you can go into your story with depth and the reader is primed to spend the time with your story.
Even better, write your story as a small Kindle book and get it online. You'll gain authority. Put an Amazon ad on the site with your book and do a short pre-sell here, too.
These are technicalities. The overall feel of the site gives you authority that makes me trust your judgment (and I'm deep into your world).
Keep moving.
