2nd Review, Please Criticise Me!!!

21 Sep 09 5:28 pm

I agree with Andi that your traffic levels just aren't high enough yet to really determine whether the product will make sales for you or not. This is especially the case if you're driving traffic through natural SEO, since people may just be looking for free information.

One thing I did notice is that some of the language on your site isn't phrased quite as strongly as it should be.

One case in particular is that you regularly use the phrase "If you were to..." For example, this is the case on your "To Build a Wind Turbine" page. The title of the page is "If You Were to Build a Wind Turbine." For one thing, that's not really how most people speak, so it sounds a bit awkward, and it also introduces some doubt into the equation.

I'd really recommend just calling it, "Building Your Own Wind Turbine" or "Build Your First Wind Turbine." Then, in the text, reinforce how easy and cost-effective it is. Leave no doubt in the reader's mind that they can do it, and that it'll be worth it for them. By the end of the article, they should feel like they'd be crazy not to!

You also use some similarly "wishy washy" language on other pages, like, "While you're here, maybe you might want to look at this guide I recommend." Why not say something like, "If you're really serious about saving lots of money on your energy bill and breaking free of the power company, you NEED to read this amazing guide!" I think that would be a lot more compelling. If you want someone to take an action like clicking a link, you need to tell them 1. that they should (many people skip this very important step in selling) and 2. why it's urgent that they do.

A final note is that you might consider organizing your articles in the left sidebar a bit better. Right now that huge list is kind of daunting, and doesn't seem to be in any particular order. You should consider organizing them into article categories like "How To" posts for your building a windmill, turbine, etc, posts, Reviews of various products, etc.

Even if you keep them all showing in the sidebar, I'd at least try to organize them a bit better so that people looking for the "How To" posts will see them all together, for example.

Hope that helps! Good luck!

23 Sep 09 2:12 am

I'd put the solar wind image right at the top of the page. Link it, then give a short review... you may have done this on other pages... I'm just sort of skimming... anyway, I like that particular image and I'd put it at the top of your page. :)