Why I didn't buy PPC Classroom!

28 Sep 07 12:16 pm

It would be another $150,000 they didn't have before.... thus now raising his total income.

28 Sep 07 4:19 pm

lunatunes wrote:Yes, that is true. And if it were me getting that $150,000 it would make
much more sense. Raising my total income from 0 to $150,000.

But in their case they could have made approximately nine times as
much (1.4 million) putting in the same amount if not less effort.

In this business or any business or in life period, the preference would be
to make more money doing less work. Like the old cliche goes....work
smarter not harder.

So this really doesn't add up to me. The only reason someone would do
this is if they were not making the kind of money they would like to be
making doing what they had been doing.

Randy

It's a good point although I'm not sure how many marketers are going to pass up $150K for some worthwhile effort... no matter if you make $100K or 100 million.

30 Sep 07 9:59 pm

Hah! This is a very good question! I don't think it's quite as straightforward as it seems, Randy. While you might see the initial income generated from the product itself, there are undoubtedly a whole bunch of other little cogs turning in the background, designed to make money.

For instance, we've all seen products promoted by gurus selling for what seems like a ridiculously low price (or even free). Are they making their millions on these products? No. But you can bet that now they have you on their list, you're going to have a lot more (more expensive) products promoted to you. So they make money on the backend.

There's also the idea (its been mentioned here before) that once someone buys from you once, it's easier to sell to them a second time. Basically, if you've got the ear of a bunch of people, its a pretty powerful thing. Thats why we tell you guys to build good quality newsletter lists! A list is a huge asset.

And then there's the less cynical explanation: If these guys approached everything with the "that's small fry!" attitude, they'd never earn anything. Plus if you want to be a giant IM guru, (with all the benefits that that entails) you need to put products out there now and again.

There's a whole bunch of reasons... none of us know what their master plan is, so we can't know how this fits in. We can only guess!

Mark

01 Oct 07 3:45 am

lunatunes wrote:Ya, I guess I wasn't looking at the big picture.
Probably because I dont know what the big picture looks like quite yet..LOL

lol I needed a good laugh.