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Should I do PPC on the Search or Content networks?
nates450r
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Joined: 03 Apr 07
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21 Oct 09 3:57 am

Should I do PPC on the Search or Content networks?

My content clicks are on average are 75% higher on a daily basis than my search clicks, should i go content network only?
the CTR of the content network is right around 1.50%---the search network is around 0.48 (daily)
both have daily impressions of around 1000-1500.
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mattscott
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21 Oct 09 9:28 am

 Personally I would turn off the content network until you get good results on search. Once you have done that then you can scale to the content network as well.

Matt
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markling
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21 Oct 09 11:20 am

 PPC on content networks can require a bit more work in managing as you really need to make sure theyre targeted to potential buyers, so theres a bit more overhead there in managing your campaigns.

Regardless of what network you advertise on check the conversion rate on those clicks - are you getting what you want out of it? Use the goal conversion feature in Google Analytics to make sure those clicks are turning into sales, or leads etc.
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nates450r
Posts: 246
Joined: 03 Apr 07
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21 Oct 09 4:29 pm

 ok, i think i will turn off the content network for now and work on just the search network.
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