Is PPC the only way?

03 Sep 09 9:48 pm

PPC and organic SEO can be used to achieve the same goal - making sales or capturing leads, but they are really different ways of getting there, and one does not replace the other.

PPC can be a great way to get things moving quickly and create instant traffic but you need to plan it well including having a set budget and creating specific landing pages that are strictly focused on converting.

Issue 3 of the Affilorama Premium magazine covers PPC in more detail with tips on the best way to approach it to avoid just throwing money at it.

I use PPC heavily (generally not direct linking) and its a major part of my business, and I make sales without it but do your homework first. Its a waste to spend money on a PPC campaign if the returns (CB commissions) are low.

04 Sep 09 5:39 am

I think what Mark was trying to say is if the CB commissions for a particular product (not CB as a whole) are low, then it is a waste.

That's the way I read it, anyway.

Grady