Can I Use Adwords To Send Traffic Direct To Offer?

08 Jan 10 2:53 pm

Advertisers sometimes test a campaign to see how well it converts before building a site on the offer. You could do direct linking to do some quick testing. But after the screening, it would be best to build your site and send all traffic to it in order to build its rankings.

09 Jan 10 12:13 am

Thanks for the help. I have been testing a few campaigns using this method but have not had any sales in 2 days and spent about $30 for 200 clicks. Would this indicate bad keywords or bad landing page therefor visitors are not converting?

Thanks.

20 Jan 10 5:58 am

Hi Skimichell,

Its tough to tell from what you have provided if it is a bad landing page or bad keywords. You mentioned 200 clicks, but out of how many impressions? If you have a good click through rate (impressions/clicks), then its possible that the product isnt stellar, and not converting.

Its also possible that while you may have good keywords that are driving traffic, they may not be relevant, and therefore the 200 clicks you did receive were from low quality traffic (aka people who thought they were viewing something different than what was on the landing page).

I would take another look at your ad campaign, and see if it is very relevant to what you are promoting. Another tip is to make sure the ad clearly conveys what is for sale on the affiliates landing page. You could save some money on irrelevant clicks if your audience has a better sense of what they are clicking on, and you can weed out some of the bad traffic.