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About to start PPC Need Clarification
auscast
Posts: 64
Joined: 28 Apr 09
Trust:
20 Jul 09 11:34 pm

About to start PPC Need Clarification

Hey all,

Have a few things that I need clarified before I start my campaign.

1. When creating landing pages do we add in the keywords and description details like a normal SEO page? Do we include all of our PPC keywords in the keywords box if we do?

2. For product name/review keywords how is the landing/review page supposed to be set up? If someone is searching for a specific author and product and land on a page that has what they were looking for, as well as a whole series of other products that they aren't, should these be removed leaving just the product they were searching for?

For example im working in the Xbox 360 niche and there are several guides that all do one thing; repair the xbox 360. Yet each of these are written by different people. Would it be advisable to have all of the guides on a review page if someone is just looking for one of the specific guides? OR do we tailor the landing page to be specific for that guide only?
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gradyp
Posts: 848
Joined: 28 Jun 09
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21 Jul 09 5:32 am

 What I've seen people do is both... One page that has several quick reviews with a ranking as to which one you feel is best (or even a "best of" type review page), with individual pages with more detailed reviews for as many different programs as you want.

Grady
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auscast
Posts: 64
Joined: 28 Apr 09
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21 Jul 09 5:42 am

 Thx for the help grady
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jasondodd
Posts: 752
Joined: 08 Feb 09
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29 Jul 09 8:40 am

 Try building your landing pages around your PPC keywords - review the keyword research in Week 10.

Theres also the PPC analysis tool in Traffic Travis - you could use that to find out what others in your niche are bidding on to find some profitable PPC keywords.
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