sarahboyer
Posts: 199
Joined: 18 May 20
Trust:
16 Nov 23 3:01 am
You have increased open rates in direct mail marketing hinge on personalization and relevance. Begin by segmenting your mailing list so the content resonates with specific groups; use eye-catching designs and clear, concise messaging to draw recipients' attention; personalizing offers with each recipient's name can significantly boost engagement; consider timing mailings in line with events or seasons relevant to them; include clear call-to-action messages to direct recipients on what to do next - continuous testing and refining your approach are keys to ongoing success!