How Many Emails To Send and When To Sell

25 Nov 10 7:26 pm

personally, I have found that my list converts better when I contact them every day for a week before promoting a hard sell.

This is where using a 7 day mini course works really well. I usually set up my first 7 days with a mini course, video serries, or something that will email them every day. For example, I put together a 7 day course on communication in relationships. I took that course and send one email about 1000-1500 words long each day for the first 7 days with a single line ( soft sell) recommendation for a product. then, day 8, I send out a hard sell, to buy the product and get a bonus within 72 hours, adding a short review of the product in the hardsell.

day 9, I send out another email, asking for feedback on the course, and asking for specific questions that they would like to get answers to, (answering those questions gives me the emails that go into the sequence)

day 10, send out a 24 hour reminder to claim their bonus and repeat the product review. after that, I send out 1-2 articles per week, I also set up my blog RSS feed to send out an email once a week with my latest posts. and usually one or two hard sell promotions/ month, plus any product launches that I get into.

I split test this ecourse with putting it in a pdf ebook all at once, with just a couple of emails filled in, and the ecourse converts almost 3 times the sales as the ebook.

as far as how long you should email your list, how long do you want to keep making money from them?

Mark said on his webinar last night that he makes sales to people who have been on his lists for 4 years, and longer. That is the beauty in having a list. as long as you keep providing value, you can go on indefinitely.

26 Nov 10 4:18 pm

Hello. I just listened to the webinar Cutting-edge Autopilot niche. It was very informative as far as how to research and put together eBook. However, I am majorly confused. Once I get a website/product how do I sell it? Do I have to set up creditcard/paypal on my site or do I put it on Clickbank, which costs thousands of dollars to be a merchant. I think I missed the point somewhere. Please help.

26 Nov 10 9:06 pm

tinkywinky99 wrote:When you're attempting your first soft sell, do you put it above the fold or in the centre/end of the email?

You could place your affiliate link before the body of your email on some of your newsletters:

Hi,

*****
For the ultimate solution to save your
barking inappropriately, check out:

your affiliate link

*****

Body of the email


You'd see this on some of the newsletters in Affilojetpack. Mark uses this technique on some emails to ensure the customer sees the promotion first before reading the body of the email.

Throughout the email series you will notice promos are put in a variety of positions in the email text so that the readers don't get too used to it being in the same place. Thus it always seems 'fresh' and they are more likely to read it.

28 Dec 10 2:32 pm

tinkywinky99 wrote:Sorry for the long winded question. I am completely new to the idea of email marketing and auto-mailers, so please go easy :)

I had a few questions about the process. I completely understand the system, just wondering about specifics.

1. How often should I be sending emails out to my list? Once a week? Once a month? More/less? Should I ever stop sending mails to my list?

2. When should I attempt my first sell. Also, what's the difference between a soft sell and a hard sell and is there a different timeline for attempting each?

Thank you!

it depends what you are selling, but firstly you need to make relashionships with peoples in your list.
Usualy I just share some good free stuffs with them. anyways, I think you should not stop sending emails until
they will unsubscribe.

25 Apr 11 10:09 am

Michael is right, you should send an email every 3 days. You should have a welcome email and an exit email at the front and back of your series. The first one congratulates them for taking a big step to whatever niche you're targeting, and to expect more emails from you in the near future, basically setting them up by telling them you'll be in contact.

The exit email will tell them, that you're stumped why they haven't taken you up on your can't refuse offer. Then tell them that you won't be talking to them for a little bit (the takeaway) and wishing them the best.

You should have a series of 7 or more depending on what you're selling. Your number one goal in every email is to get the "click".

Link what your offering to something completely unrelated, and tell a story. The human psyche is entranced by stories, and will lower the defenses most people have. And contrary to what people believe, if you can do it right, humor works in email correspondence.

Once you tell a story, bring in a little pain, but not too much to surface their problems, then give them the solutions to the problem (your product) with a link....Don't have click here links or anything like that, they get caught up in spam filters.

I've been writing Autoresponders for a bit, and learned from the best in the industry Jay White, who writes Autoresponders for Alex Mondassian and other great Internet marketers.