How Do I Increase Conversions?
I made a review blog. I wrote a review of a famous clickbank product with 10,000 searches a month.
cecille.l wrote:Hi abhirath_mahipal,
I think one of the factors contributing to lack of conversions on your site are the ads. you have a few right on the first fold (upper half) of the site. I suggest you limit the ads on your site as these can distract your users and take them away from your site.
Are you referring to this particular review: http://visioncareforeveryone.com/vision ... m-or-real/ ? If so, you might want to change your approach on the article. Once you get users to your review page, or where you have your affiliate links, you need to convince them that the product is good and will help them with their issue.
You mentioned in the review that it is a "true" review from using the product for 2 months. Yet going through the review, it only details the pros and cons. I suggest you make it more personal; it should sound like it is from the viewpoint of someone who has used the product.
There are also other factors, as Aletta mentioned in the above post. You might want to consider these factors as well.
Hope that helps. Have a good day!
cterao wrote:To be completely blunt, your review isn't very detailed or convincing.
Your "pros" and "cons" contradict each other ("it doesn't take very much time" vs "it requires a lot of patience").
Essentially, by the end of your review, I'm left with no additional or useful information about the product. I'd guess that you haven't even looked at it.
Solution: Contact the vendor, get a review copy of the product and actually review it. (I'm a product vendor myself and it still surprises me that so few people ask for review copies.)
This shouldn't take too much time. If you're serious about making money with this product, then it's worth spending 1 or 2 hours doing this.
Write about specific things that you liked about the product. You have to convince the visitor that the product will solve their problem, and that requires more than writing "it actually works."
Ranking in Google can be hard, and it shows that you know your SEO if you're doing that, but that's just part of the battle. People aren't stupid and they won't just buy something because it's there.
Also, it is a little disingenuous to write "click here to download" when it really just goes to the vendor's sales page. It makes your site look scammy, and it attracts clicks from people who are expecting a free download and aren't prepared to pay money. I understand what you're trying to do, but selling the click won't lead to an eventual sale if people are misled.
aletta wrote:Hi,
You might need to let us know the URL of the actual page with your review on it, and the keyword you're ranking for.
Do you know how many people have clicked on your affiliate link through to the merchant site from this particular page?
It might be...
1) Not many people have clicked on your affiliate link. In that case you need to look at ways to get people more interested in the affiliate product.
2) Or a lot of people might have clicked through, but the page might not convert very well. I don't know what the product is, so I can't make a guess.
3) Or the keyword they're using to arrive at your site might not indicate an interest in buying a product. In your case you're ranking for a product name keyword (right?) which tends to indicate that people are interested in buying... so it's probably not this.
It's unlikely to be a problem with Clickbank. I suspect it's just that you haven't sent enough visitors to the merchant site yet.
Please check out my review now. I have written my true story along with the post now. Thanks.
I never knew that I gave people false hope about getting the product for free. I included the word download as it gets quite a lot of monthly searches.
I have now made it clear that they have to pay for the product.
The patient needs some amount of determination.
Like what the old proverb says, you need patience.
You may find it difficult for a few weeks as it takes a little time to get accustomed to it.
Not as effective as they claim.(It still works like a charm)
jmpruitt wrote:you have a lot of really great advice from others on the content of your review, and just glancing through it, I see a lot of improvements already followed, ( I didn't see the original earlier, but from the comments, I see some of the advice implemented. I really recommend following through on the rest of the advice given by Clayton and the other staff members who replied earlier.
One thing I would like to add though is about the formatting of the page itself.
the more links you have on a page, the more chances you will have of losing the customer without them clicking your affliate link. when doing review pages, I generally publish them without the sidebar, and without the "recommended articles" at the end.
you want to limit the opportunities to leave the page to your affliate link and possibly and opt in for those not sure if they want to buy (try to make the opt in a highly relevant option for people not quite ready to invest but wanting more information on the topic of the product itself).
I like using a free report that sumarizes the main points of the products you are recommending, another opportunity to presell that product...
every link off that page will distract people from the actions you want. funnel people into those actions by removing as many choices as you can from the page.
I usually publish reviews with no sidebar, and limit the outbound links to other pages even on my own site so that people are directed more to the specific actions I want them to take on the page.
break up your text to 3-5 lines per block. the bigger the block of text, the less likely you will have people read it.
Honestly, your bullets are so vague and general, that they don't leave me with the feeling you actually have any experience. I could change a few words and use that same review for 100 products.
I need to see specific points from the product. don' worry about giving away the secrets. in fact, sharing a few quotes and tips from the book in your review will help you sell more.
do you have proof of success with the product, maybe sharing your previous prescription vs. a new prescription from your eye dr.? don't tell me it worked, show me proof it does... thats whats going through people's minds...
aletta wrote:I would be cautious about having so many "cons" listed about the product. I know you might think it makes your review look unbiased and legitimate so that people are more likely to buy... but it (usually) does the opposite. It puts questions into reader's heads. It gives them a reason to do more research.
You can try to spin your "cons" so that they actually end up being "pros". For instance, if you say it's "not very interesting to read", perhaps it could be "very detailed and comprehensive, it might take some time to master the techniques".
Your last three "cons" are really the same.The patient needs some amount of determination.
Like what the old proverb says, you need patience.
You may find it difficult for a few weeks as it takes a little time to get accustomed to it.
You could roll this in together with your first con (which is a real turn-off as it stands):Not as effective as they claim.(It still works like a charm)
... And say something like... "The results you get are determined by the amount of time and effort you put into perfecting the techniques. It does work, but it's not a magic overnight solution."
kallayprasanth05 wrote:I just saw your blog. It is quite nice. Don't worry. Sales will go up simply because of the fact that cookies would have got enabled for a certain period of time. I have observed in the recent past that most visitors to banners or text links buy the products on a different day (well within the cookie period). Hence to your surprise you may find two or three sales even in a single day! It happened to me in the case of a web hosting affiliate program. To my delight I saw two sales in a single day from two visitors on different days (several days ago)! These things are quite common in affiliate marketing. I think experts like Cecille and Aletta would agree with what I have said on this topic.
This topic was started on Jul 01, 2013 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.
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