Advice so good you'd pay for it?

24 Mar 09 5:49 am

Hi Jason, good point, I assume folks would be willing to pay for quality information if it will satisfy a quick need and provide a solution to a problem and save the need for running around sourcing that info from many avenues.
Information overload may be a factor that will inspire a purchase also, and also the quality of a squeeze page and some nice graphics sometimes may swing a borderline purchaser to press the pay button , this is where pricing of a product is important.
Over the years I must have downloaded 30,000 or more ebooks both free, paid and from membership sites and have found that quality and price do not always go together.
Some of the free stuff have been real goldmines , some of the $67 (or more) products have been duds with more needed and expected info missing than was present.
One can never really tell the quality of that info product by a price or the graphics/sales page granted until actually after down loading , except if one is willing to research review sites /recommendations , this however takes valuable time.
So I would say that a combination of quick access (aka conconvenience ) quality information ( needed to be hammered home in the sales page with maybe a free chapter or so to inspire !) and a reasonable price tag may be a couple of the ingredients needed to inspire someone to purchase.
Regards
Robert James
http://herbal-health.net

25 Mar 09 4:47 am

thanks heaps robert, you make some valid points. i guess back in the day we would all just rely on that trusty set of encyclopedia brittanicas we all had in the bookcase - now the playing field has changed and everyone needs a healthy dose of skepticism to find quality content on the net.

thanks for your comments

06 Apr 09 2:25 am

thanks troy, i guess thats the key to a successful eBook, which means you need to know your target market really well!