19 Mar 12 7:58 pm
Hi Duraid,
I didn't find much to criticize, mostly just some minor things.
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Maybe major stuff?Notice that your Policy page looks messed up. Font is huge and partly hidden by the masthead (in Google Chrome and in MSIE 9).
Also was able to navigate to your "Thank You" page - even though I didn't buy anything. That can't be right.
It always bothers me when no price is given on a sales page. Price is a major parameter of any purchase. When it's hidden, I feel the seller is untrustworthy and their credibility takes a big hit in my mind. I thinks it's much better to show the price in front:
1. Any price generates sales friction (anxiety). If you hide it, you lose the opportunity to wipe out the friction by expressing or re-expressing the benefits (Unique Value Proposition) right next to the price and at the time they encounter the price.
Remember "Sales happen in the mind of the prospect, NOT on the page". That means at the very instant they see the price and experience the anxiety is when you need to neutralize that anxiety by showing the benefits - not only near the top of the page (which is also necessary). What they previously read near the top of the page is now history and not so immediate in their mind as the price is.
2. Friction will be increased if the prospect must search for the price. They know there will be a price. The fact that it's hidden and they had to go "uncover" it will just make their anxiety greater and harder to nullify, and your credibility less, if you try do so on another page.
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Minor stuff:The mottled look of your masthead background doesn't work very well for me. It just looks "dirty" or like some kind of graphics problem to me.
Instant Access – 24 Hours A Day – 7 Days A Week – 365 Days A Year!
Is this really necessary? Doesn't everyone know they can order online any time?
Frankly, I've never understood why this long, l o n g, l -- o -- n -- g model of sales pages work (and I guess tests prove that they do work). I just can't stand to read all these redundant and obvious statements, one after the other after the other, after the other. B-O-R-I-N-G. I always skip over that junk - but maybe that's just me.
Not professional to have a link to your home page on your home page, which only takes you to (you guessed it) your home page.
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Congrats on your use of images - I think they're excellent and a good example for others to follow.
Hope this helps...
