The Classic Online Marketing Mistake

The following blog post is a guest post by internet marketing expert Matt Carter.

Hey everybody, in this post I am going to reveal what I have learned to be one of the biggest success killers of any new online business. You may well have done this, or are doing it right now, so I encourage you to read this post carefully.

There is an old saying that goes something like this:"A Jack of all trades but a master of none".

Most of you will know what that means, but for those of you who may not, it refers to someone who tries a lot of different things and reaches a level of mediocracy at them all, but never really becomes an expert at any of them.

The reason for this is because their efforts are divided, so the time needed to master one skill is never allocated to it, due to competing demands.

So what's this got to do with your online business? Actually the saying couldn't be more true for a lot of people online. I am referrring to people who hop from one opportunity to the next, almost as often as the wind changes.

What I encourage people to do when they are building an online business, is to pick one main avenue of making money, and dedicate yourself to that, and fight the urge to jump onto the next new thing that comes out.

For some people, like it was for me, it will be to focus on getting good at search engine optimization, to such a level that you know what keywords you can get to the top of Google with, actually get them there and turn that free traffic into cash!

I'm not against purchasing new tools and products to help you become a master in this 'trade' you choose, as there are plenty of great software tools, products, coaches etc...that are vital to help you get there.

What I am saying, is if you choose to dedicate yourself to SEO, then resist the urge to start getting caught up in PPC Marketing, Video Marketing, Offline Media, etc...and focus your time and money only on things that will help you master SEO.

To take this one step further, I also think it is a good idea to choose one monetization method, such as Affiliate Marketing, CPA, E-Commerce etc...and get a system down that works, before taking on a whole plethora of different approaches.

I have personally found that by doing this you will reach success online much faster, and avoid becoming a 'Jack of All Trades'. There is ofcourse nothing wrong with branching out and taking on new ventures once you have reached a level where you're making good money from your initial approach.

In addition to this, I have also found that the people that accelerate the fastest in their online careers, are the ones that have the most initiative.

These people come across something that they don't know and find challenging, and instead of complaining about it, or demanding their nearest Internet Marketing Guru answers it for them, they go off and do some research and stop at nothing until they have found they solution.

The better you get at solving problems by using your initiative, the faster you will progress and the more you will attract people who are willing to come along side you and help you get there. Seems ironic, but I know I much prefer to help people who show initiative and genuinely give it their best, than people who want it all done for them.

So remember to avoid becoming a 'Jack of All Trades' and instead become a 'Master of One'.

About the author:

Matthew Carter is the founder of MattsMarketingBlog.com, an internet marketing training portal that offers free video training, education, and tools to both beginning and advanced internet marketers.

Note: The views and opinions of the author of this guest post may not represent the views and opinions of Affilorama.