For a long time, SEO experts have believed that links from government (.gov) or educational (.edu) sites are worth their weight in gold. Educational and government institutions are unbiased, respected sources of information (more so than the average Joe.info) and so a link from them is a good sign that your site is also trustworthy.
So is this actually the case? Does a .gov or .edu backlink give you more “oomph” purely owing to the snazzy TLD? Or is this the internet equivalent of an old wives’ tale?
It seems the camp is divided. On one hand we’ve got the “official word” coming from Google spokesperson Matt Cutts, saying that there is no bias towards government and education links. He mentions it in his video blog and again more recently on his personal blog page.
... And on the other hand we have anecdotal evidence from respected voices in the SEO community who say that Google is spinning a yarn right there. Prominent SEO blogger Aaron Wall expressed his disbelief in a blog post where he describes sites with lower PageRanks performing better than sites with higher PageRanks. Guess what these low PR sites had? Links from .edu and .gov domains.
Big-time SEO analysts Moz also came to the incredulity party, with a line from Google’s US patent application (#20050071741 - Information Retrieval Based on Historical Data, for the snoops amongst you), which speaks in part of using “government documents” as a factor that attributes a greater level of “trust” to the link.
So who is right here? Are Google just trying to obfuscate this fact so that education departments don’t start selling links to boost faculty budgets? Is it actually true that government and education sites just tend to have higher PageRanks, and that’s why their links can be so valuable?
We’re not picking sides in this debate. Instead we’re going to say that if you want to try it out, we’ve got a pretty cool tool for helping you pick up some .edu and .gov backlinks...
In the Trusted Sites Tool, you can search for government or educational sites from a number of different regions including the USA, Australia, Germany, New Zealand and the UK / Ireland. The trusted sites tool will search for relevant government and education sites that allow you to contribute content – either on a forum or a blog post.
To use it, simply enter your keyword phrase in the Keyword field. For example, if you are in the dog training niche, enter a broad phrase like “dog training”, and the tool will generate a report with a list of pages where you can post a link to your site.
Lets have a look at the table of results above – In the keyword column, you'll see the main keyword that has been found on the site. The site type indicates whether the site is a a blog or forum. The Extension tells you whether it's an education or government site. The Follow icon shows if the backlink from user contributed content is a no-follow (red x), a do-follow (green tick) or unknown (question mark). You can sort the report by clicking on the column headings. For the example above, I've sorted the table by PageRank by clicking the PR column heading, so I can select the sites that have the highest PageRank.
The Link to Comment is the link to take you to the specific page the tool has found. Click on this link to go and post a comment with a link back to your site!
For some people this might be where it would end, but let me suggest some other strategies you could also use to get better quality backlinks from these sites. If you've found a site that is particularly relevant to your niche, offer to write a guest article or blog as an expert in the field. If you approach this in the right way, chances are you'll get the opportunity to post a link to your site, and this will likely be a higher profile link than if you had just commented in their blog or forum.
Educational sites are often lacking in style and design – if you've developed some web design or SEO skills in your site building activity, why not offer your services to help them bring their website up to date. They may well be happy for you to add a link back to one of your sites – just be up front and open about doing it!
There are plenty of other strategies you could consider too – be creative! We'd love to hear of any ideas that you're using to generate links from these respected sites – does anyone have anything they'd be willing to share?
Start using our Trusted Sites Tool now! If you need more help, watch the training video under 'Getting Started'. If you're not a premium member – sign up today to access this tool, and all our other Affiliate Marketing tools exclusively available with premium membership!
View all 63 comments (Currently displaying latest 50)
Tim White • 14 years ago
I spent just a little time on this and got some easy backlinks.
Backlinks seems to be the hardest part of this process and I have had very little luck with any automated system.
Amit • 14 years ago
bet365 • 14 years ago
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I obtain much in your website really thanks very much
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Jake • 14 years ago
Thanks
Jake
Luke • 14 years ago
Santosh Prasad • 14 years ago
but where is the answer for which this post has been generated.. ? :P
question still remains unanswered..
and i agree to the fact that.. .gov .edu has less number of links that any .com or .net link page thats why they get more juice or say more value towards linking structure..
another good point i had covered during my current project.. that bing's crawl rate is faster than google's..
so if ur site is performing good in bing after some work on ur project.. it is likely to get good ranking in google's paradigm too :D
Samuel • 14 years ago
Thanks Dude.
Battle Los Angeles • 14 years ago
Brent Selwyn • 14 years ago
Mallorca Finca • 14 years ago
Brian • 14 years ago
Morgan • 14 years ago
Jeff Moreau • 14 years ago
Have heard for years now that this was the way to get some great links.
Jeff
thom • 14 years ago
upload and earn • 14 years ago
Keep'em coming more frequently.
Best!
Robert • 14 years ago
Chris Parker • 13 years ago
Atif Silal • 13 years ago
credit card consolidation • 13 years ago
education • 13 years ago
James Gordon • 13 years ago
Tyler Peng • 13 years ago
Tim Gardine • 13 years ago
But this doesn't mean that an edu link is better than, for instance, a .info link, if the .info site is reputable and the .edu one is not.
If you get a link from a dodgy subdomain on a .edu or .gov site, you won't get any benefit. There are ways to buy these kinds of links, and they are completely worthless.
Phillip Turner • 13 years ago
jayachandran • 13 years ago
Thanks Bro..
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majed • 13 years ago
Gov Backlinks Guru • 13 years ago
Although the debate regarding backlinking power of government websites has been around for quite some time, I believe there is absolutely no doubt as far as their trustworthiness and authority as backlink partner is concerned.
johnstonannam • 13 years ago
toplist • 13 years ago
Silvani BLOG • 13 years ago
3dSoftology • 13 years ago
Hope it makes sense for you guys!
Elisa • 13 years ago
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neo • 13 years ago
Beehler • 13 years ago
Brent Gourley • 13 years ago
Andy • 13 years ago
Gary @ EDU Backlinks • 12 years ago
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Master kupukupu • 12 years ago
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Adhy
Asher Elran • 11 years ago
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Renaissance Marketing • 7 years ago
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