Did your eyes boggle in wonder at all the strange social site icons the first time you loaded Affilorama's Social Snoop tool?
If so, you're not the only one! This is the first installment in a
series of blog posts where we will look at exactly what each of these social
networks are, the different forms of participation available, and what they can
do for you.
If you're curious about how a website is classified as a social
network, then check out our free lessons on Web 2.0 sites.
In this post, we're focusing on video social media, and taking a
closer look at YouTube and Metacafe.
Right now I'm sure some of you are shuffling nervously on your
seats, thinking: ‘Videos?! I thought working online meant I could hide behind
my computer!'
Well that's mostly true - and indeed as an affiliate marketer you
can certainly make an income without revealing your face to the public. But,
starring in your own videos and submitting them to social media sites can have
some fantastic benefits.
Aside from quashing any suspicions that you aren't the real deal, making
your own videos can quickly establish you as an authority on your given
subject, and increase the level of trust between you and your target audience.
If you've watched any of Affilorama's free lessons or webinars with
Mark Ling, consider how this interaction has shaped your beliefs about Mark,
and how they might be different if you had never seen his face or heard him
speak.
My guess is that these beliefs would be considerably different - at
the very least you probably wouldn't know he was a New Zealander! At worst you
might be more inclined to think he was just another charlatan hiding in the
shadows.
Allowing potential customers to identify and connect with you on
different levels can pave the way to customer loyalty, and amplify interest in
you and your websites. What's more, you can embed your videos as content on
your own website too.
Getting some screen time can take minimal effort on your behalf. YouTube
and MetaCafe are two of the most popular social video sites on the net, and you
can easily be a part of them.
Targeting micro-niches
with YouTube
With an Alexa rank of 3 and page rank of 9, there's no way you
should be passing on this baby. YouTube isn't snobby. They welcome videos of
all calibers, for (mostly) all purposes. Users are uploading and viewing videos
to stay connected with friends and family on the other side of the world; to learn
about something of interest; to be generally amused or distracted... anything.
YouTube is so widely used that videos are uploaded at a rate of 24
hours of video a minute!
All YouTube users have a ‘channel' which effectively works as a
profile homepage. Users can choose to
subscribe to your channel if they find your taste in videos (both your own and other
people's that you favorite) interesting and appealing.
Subscribers to your channel and YouTube friends are gold for
affiliate marketers. By remaining an active user, you can easily keep these
people interested. Plus you can also post bulletins that will be sent to your
subscribers and show up on their home pages.
Can you see the potential? That's like getting subscribers to your
email newsletter series! If you can keep your subscribers tuned in, you can
easily feed them into your affiliate campaign, and expand your network as you
go.
I'm interested in the
links!
Don't fret, there are ample opportunities to nab links to your site
and publicize your URL. Your channel homepage allows you to outline who you
are, and include a link to your website. Links can also be placed in the
description of any video you upload.
The rest is entirely up to you. The more you comment (relevantly) on
others' videos, the more chances there are of other people clicking through to
your channel, and seeing (and liking) what you have to offer.
Accessing a wider
community with Metacafe
The name ‘Metacafe' connotes leisure, and to some degree exclusivity
- something which YouTube does not. This is the important difference between
Metacafe and YouTube.
Metacafe is an entertainment video site where community gatekeepers
decide whether a video is worthy of being posted. Unlike YouTube, their focus
is purely on videos that will entertain and appeal to a large audience - so you
won't find a video by John showing off his new house to his son on the other
side of the world.
The users have their hands on the driving wheel at Metacafe, as not
only are videos first ‘auditioned' to a community of volunteers, they are also
ranked and rewarded by the community of viewers.
I think this works cohesively to create a wider ‘meta' community to
easily connect with, as opposed to the numerous micro communities you can find on
YouTube.
Like YouTube, Metacafe also has ‘channels' instead of user profiles,
giving you the same opportunities to post links and promote yourself and your
website.
How to make good video content
Videos must be under 10 minutes on YouTube, and under 8 minutes on
Metacafe. In fact, Metacafe says the average video on their site is just over
90 seconds long, and they encourage short snippets of this length. This is to
cater for their audience who are looking for a quick pick-me-up or laugh.
How-to videos are a popular type of video, as are vlogs (video
blogging). These methods can be great ways to turn casual viewers into avid
followers, ensuring you retain subscribers to your channel. Keep in mind though
that if you want to vlog on Metacafe you must keep it light-hearted and
appealing to a general audience!
If you're not feeling particularly inspired with video ideas, then I recommend
taking a peak in YouTube's
creator's corner, which is packed full of tips for creating good videos on
a small budget.
Remember that the content you create needs to entice viewers to
subscribe to your profile, and/or to go to your website and find out more. This
means your video content needs to be high value and contain no hard selling!
If you're not that keen on making and uploading videos, don't worry
- YouTube and Metacafe can still be very useful.
By creating specially tailored playlists, favoriting videos of
interests and contributing regular comments on others' videos, you can still create
an active and appealing channel for subscribers without having to put yourself
out there too much.
The key to using social media video sites is to keep your activity
consistent - if your affiliate campaign is in the dog training niche for
example, people are less likely to follow you if you're favoriting random
videos that are not on this topic!
What are your thoughts on video social media? Got any tips or tricks
for other members? Share them in the comments below.
Next time we will be looking at news aggregator websites such as
Propeller, Slashdot, and Newsvine. Stay tuned!
vishalk • 15 years ago
Is there a way we can outsource this ?
Chris Robbins • 15 years ago
Kim Ross • 15 years ago
Kathaleen Dunford • 15 years ago
You said, "and you can do this by being an active user without creating videos".
Would you please elaborate on this?
Cheers.
Kim Ross • 15 years ago
Sure thing, I've elaborated on this in the last section of the post:
"By creating specially tailored playlists, favoriting videos of interests and contributing regular comments on others' videos, you can still create an active and appealing channel for subscribers without having to put yourself out there too much.
The key to using social media video sites is to keep your activity consistent - if your affiliate campaign is in the dog training niche for example, people are less likely to follow you if you're favoriting random videos that are not on this topic!"
Perhaps the best way to get perspective on this is to go and have a look at how other people are successfully (or not so successfully) managing their channels on video sites :)
Kathaleen Dunford • 15 years ago
Thanks for clarifying that for me. ;)
MarkSpizer • 15 years ago
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few of the pictures aren't loading properly. I'm
not sure why but I think its a linking issue. I've tried it in two different browsers and both show the same results.