One of the most common terms you’ll hear and read when building a website or engaging in affiliate marketing is SEO.
SEO, or search engine optimization, is a fancy term for making sure people can find your website. As most online experiences begin with a search engine, it is absolutely crucial to make sure that your site is on top of those search engine results pages. This is where a good, solid SEO strategy comes in.
This led me to wonder if there was an "SEO niche," and if so, whether it would be profitable to promote SEO affiliate programs.
S-E-Ohhhhhhh
The amount the SEO industry earns each year will have you going “Ooooh” and “Ahhh”
The SEO industry was valued at more than US$16 billion in 2010. That's not surprising, as more and more online businesses realize the huge impact SEO has on sales.
Search Engine Land reported in 2016 that the SEO industry is worth US$65B, and is expected to keep, if not exceed, its current size. They cited a MediaPost article claiming that companies are expected to spend approximately such an amount for 2016. They did forecast a drop in SEO expenditure in this year and the next, but SEO will still remain a multibillion-dollar industry.
You can have a website that is focused solely on SEO, like KaisertheSage.com, or you can put up something like SmartBlogger.com. It's a website for bloggers, and they cover all aspects of blogging, including SEO. My knowledge of SEO is embarrassingly limited compared to KaisertheSage, and so I'd probably build a website in a niche I am interested in or good at and promote SEO affiliate programs on the side.
Promoting an SEO affiliate program on a website in an unrelated niche goes against what I have always preached on every Niche of the Week post: promote related products or products that are in the same niche. However, you don't have to promote these SEO affiliate offers over your list of affiliate products for your chosen niche. You'd be promoting them in addition to the others.
At the least, you can have a post detailing how you built the website and include your resources with links (affiliate links!) to where your readers can get the same. Or, a small banner on the sidebar that says "Want to drive traffic to your own blog?"
Good Keywords for SEO
The SEO niche is no different. You need to know your target keywords, and be aware of how tough the competition is before joining in the fray.
As a niche, SEO is competitive and challenging. The AffiloTools keyword data below shows exactly how stiff the competition was about a year ago, when I last wrote on this topic:
Some information keywords had low competition, like "how to do search engine optimization," "about search engine optimization," and so on. They had monthly search values of about 1,000. That wasn't as high as the other search values in this niche, but they made decent starting keywords.
A passage of time has made little difference. SEO is just as competitive as before, if not more so.
You'll have to be very creative in your niche and keyword research to get some really good keywords in. You can post articles about the newest trends and methods in the world of SEO and target those topics as keywords. There's also always Ubersuggest.io to give you variations.
This won't really be a problem if your site isn't in the SEO niche. Still, these keywords are worth taking note of if you'll promote one or two SEO products on your site as a supplement to something else.
SEO Affiliate Programs
There's a whole array of SEO affiliate programs to choose from. It's easy to get confused and not know which one to pick, or to be lazy and pick just about anything off the list.
There are plenty of SEO affiliate programs on the ClickBank Marketplace under the e-Business & e-Marketing category. You'll find about 7 pages worth of SEO and SEO-related products to promote, with most of the commissions at 50% per sale. You could earn anything from $18 to $800 per sale.
There are even more options available when you go out into the Web, but the commissions are mid-range with various commission structures. There are also different kinds of programs: SEO plugins for CMS platforms like WordPress, link-building services, submission services, etc.
Since there's plenty to go through, take your time in choosing which ones to promote on your site. Think about what specific SEO services you'll recommend and whether they are the real deal. Get in touch with the affiliate managers and ask for a trial if possible. You can go into SEO forums or SEO blogs and check which ones are being recommended or talked about and which ones have a strong following.
Below are some SEO affiliate programs I picked from ClickBank and the Web. These are not necessarily the best programs to promote, but they are representative of the varied options you will see in this niche.
1. SEOPressor
SEOPressor is a powerful, and popular, SEO plugin. Among its features are semantic and machine readability analysis tools.
How much can I make?
50% recurring commission.
How do I apply?
You can learn more about their affiliate program through their affiliate page, but you need to join the ClickBank network to promote this SEO plugin.
2. Backlink Beast
Need help building links? Backlink Beast can help you build diverse, tiered backlinks to help boost your site’s rank.
How much can I make?
30% recurring commission.
How do I apply?
Backlink Beast is part of the ClickBank network.
3. 180Fusion
Another SEO provider, 180Fusion offers digital marketing and advertising on top of the usual array of SEO services.
How much can I make?
Undisclosed.
How do I apply?
You can sign up for their affiliate program through their affiliate page.
4. SEMRush
A globally well-known brand in SEO and marketing services, SEMRush began as a small startup in 2008. They are now one of the leading providers of SEO services like backlink analysis and keyword research. They also offer advertising and marketing services.
How much can I make?
40% recurring commission.
How do I apply?
BeRush is the SEMRush affiliate program.
5. The HOTH
The HOTH provides link-building and content services along with their SEO tools.
How much can I make?
25% to 70%, depending on the program you choose.
How do I apply?
Head over to The HOTH’s affiliate page for more information.
6. SEOReseller
A US-based digital marketing solutions provider, SEOReseller offers various SEO, content and marketing services.
How much can I make?
6% per sale.
How do I apply?
You can join through their affiliate page.
7. Netspeak Software
Netspeak develops tools specific to SEO specialists and webmasters. Their products include Netpeak Spider and Netpeak Checker.
How much can I make?
30% commission on every purchase made by customers you referred.
How do I apply?
You get branded 25% discount codes and promo materials. Check out their affiliates page for more information.
8. Traffic Travis
Shameless plug, yes, but Traffic Travis is an SEO tool that can help with keyword research and improving on-page SEO, so here it is.
How much can I make?
US$44.36 for each sale.
How do I apply?
You can read more about it on the Traffic Travis affiliate page or sign up through ClickBank.
SEO to Promote SEO
You can't promote SEO products if your website isn't optimized to get traffic.
Now that you have SEO products to promote, you can go ahead and build the site. But before you do, look at various link-building and inbound marketing methods you can use to drive traffic to your site. The SEO niche is highly competitive. Having your own marketing strategy early on will help you transition easily from site-building to link-building.
Forum and Blog Commenting
It's easy to find SEO forums like SEOMastering.com that you can participate in to promote your site and any program you recommend. Forums in other niches also touch on SEO even though their niche isn't tech-based at all (think muscle-building or self-help). This is because there are people who want to put up their own sites in these niches and would like to know how to go about it, which products to go with and all that.
The great thing about promoting affiliate offers through forums and blogs is that you're learning while building trust with your target market. You can check out tutorials like this one: Steps to Successful Forum Marketing.
This method takes time, though, so it's best to combine this with other link-building methods.
Kindle Marketing
This is a good inbound marketing method for any popular niche. You can create a small e-book on SEO, like a primer for beginners, then refer them to a page on your site that promotes an SEO affiliate program.
The best thing here is you can make the e-book free, or charge a small fee (think $0.99) for every download on Amazon. I would rather make it free (because we all love freebies!), but if your content is really good, then charge for each download. That's another source of income for you.
You have your choice of guides and software to help you piece together a good eBook. You can also hire a professional writer to create one for you.
Reverse Engineering
This method is worth trying out, especially in a competitive niche.
It can be difficult to locate websites where you can build your links. With reverse engineering, you look at competing sites' backlinks, and build links on the same sites. The links from these sites, coupled with those you've built on other sites, will give your site a helpful boost over your competition.
Ahrefs.com has an excellent guide on how to reverse engineer your competitors' backlinks. It's from a few years back, but it's a good starting point before moving on to the more current how-tos.
SEO Affiliate Programs: Are They Worth the Effort?
Earnings are directly proportional to effort in any niche, and nowhere is this truer than in the SEO niche.
50%
Commission
|
30%
Commission
|
Undisclosed
Commission
|
40%
Commission
|
25-70%
Commission
|
6%
Commission
|
30% Commission
|
US$44.36 per sale
Commission
|
SIGN UP | SIGN UP | SIGN UP | SIGN UP | SIGN UP | SIGN UP | SIGN UP | SIGN UP |
I wasn't kidding when I said that you can monetize any blog with SEO affiliate programs. If you have a blog, then you can pick from any of the above or others and recommend it on your site as your SEO service of choice.
If you have a website on weight loss, fashion, wellness, you name it, you can monetize it with one or two SEO affiliate programs. Again, this might seem to completely throw out the rulebook, since you're only supposed to recommend products within and related to your site's niche. But once you have your site up and running, there will be people interested in how you built it and what you're using to get ahead of the competition. Why not recommend a course or a product and earn a bit on the side?
Keep in mind that you will not be actively promoting any of these products unless, of course, your site is all about SEO. Then you will have to make a real effort to rise above the challenges this niche brings—namely, tough competition. One of the reasons SEO companies are willing to pay affiliates top commission is because of the stiff competition. You need a solid marketing and link-building strategy in order to make it in this niche.
You're going to have your work cut out for you, but in the end, it will be worth all the trouble.
I hope you enjoyed this week's niche! Don't forget to hit one of the Share buttons below. I would love to hear your thoughts on this week's niche, or any niche suggestions you may have, so be sure to leave a comment too!
Want to know how to find profitable niches? Let AffiloBlueprint show you, step by step!
dave • 10 years ago
vivian rodriguez • 10 years ago
Thank you for the heads-up. I tried it and I like it a bit more than ubbersuggest. But I may just alternate between them.
Tessa Kawamura • 8 years ago
Justin Golschneider • 8 years ago
Good luck! :)
shawon • 8 years ago
Justin Golschneider • 8 years ago
Hope that helps!
jackluter • 8 years ago
karenti • 7 years ago
speardigital • 7 years ago
stepupdigitalmarketing • 7 years ago
Terry L Woodson • 7 years ago
Thanks again!
Haider Umer • 7 years ago
The techniques you mentioned above are very good and I will try to implement them.
mohammad yusuf • 7 years ago
NexToronto WordPress • 7 years ago
MdFarukKhan • 7 years ago
really its superb.so many wonderful information and idea share u here. its very helpful for anyone. i am new in SEO field and i also interested work in affiliate marketing.i am looking some helpful article aboutseo and affiliate marketing. in this time i got it. really your article is very useful for me. Thanks for creating it.
Kegesa Abdullah • 6 years ago